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- Offer a brief overview of Unilever as a parent brand; and Discuss how the company ethos, purpose, and culture are also presentwithin "DOVE" the selected brand. (400 words)What is the difference between corporate brand strategy and product or services branding as describe in the rest of the text? Why might gaps emerge between identity, image and culture, how does B2B branding differ from B2C? Are the similarities and crossovers?Critical Thinking Brand elements and brand equity aredistinct. Virtually all products will have a brand name, alogo, utilize certain colors, have a slogan, and so on, yetthe degree of brand equity varies significantly.Outline the key differences between brand elements and brand equity. What advantages do strong brands have over weak brands in the marketplace?In your opinion, what are some of the most effectiveways to build a strong brand?
- Critical Thinking Have you ever “liked” a companyor product page on Facebook? Why did you do so?How often do you follow this company or product?Have you ever posted comments? If so, what was thepurpose of your comments? Do you feel the brand’smanagement communicates effectively with the brandcommunity through this medium? Why or why not?What could the brand management do betterCritical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brand·name awareness. To whal brands are you personallyloyal? Whal is it aboul lhe product that creates brandloyalty and, thus, brand equity?Plz explain ..How do businesses ensure that their branding efforts align with their core values and mission?
- why Tefal decided to co-brand with Jamie Oliverwrite 100-200 words about... 1. which brand you selected? 2. why you choose this brand? 3. how you would describe the brand's value compared to competion? 4. the key characteristics that make this brand sucecessfulWhat do you see as the future of branding? How will the roles of brands change? What different strategies might emerge for building, measuring, and managing brand equity in the coming years? What do you see as the biggest challenges?
- 1) Pick a brand. Identify all its brand elements and assess their ability to contribute to brand equity. 2)Contrast the branding architecture strategies of two market leaders in to industries. How do they relate their brands to each other through brand elements and communication strategies. Do you have any suggestions for improvement? 3) Find a bad and a good example of corporate brand name management attempts.1. Branding goes way beyond just a logo or graphic element. Why does business founder willing to invest in a brand? State FOUR (4) answer. 2. A value proposition stands as a promise by a business owner to a customer. Write Examples of the value propositions for the brand below: (a) Volvo (Station Wagon) (b) Top (Laundry Detergent) 3. Strategic brand differentiation is the positioning of your brand against others meaningful way that matters to consumers. Explain on how are brand differentiation strategies work.Please provide some disadvantages of the unstructured approach to brand positioning, and how we can combine a both structured approach an unstructured approach to get a successful and effective brand positioning. Give some specific examples.