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TO DO:
- Look through the comic section of the Sunday newspaper. Which comic strips appeal to which audiences? How do you know? For each comic strip, list the target audience and features that help you identify the audience
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- You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Demographic and 4 PsychographicsThe assignment is: pick an ad of your choice and tell me how marketers in this ad: segment, target, differentiate and position the product or service advertised.You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Demographic
- Write a 5 paragraph essay describing how you would sell your magazine.You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 BehavioralYou are the Marketing Manager of a department store that offers clothing to several market segments. List at least 2 different mediums you would use to reach the following three market segments. 1. Consumers over the age of 65 years old. 2. Consumers between the ages of 45 and 55 years old. 3. Consumers between the ages of 18 and 24 years old.
- Imagine that you are opening a new yoga studio in a local area. Based on your research, you found that certain styles of yoga are not taught by local studios but are increasingly being sought by women aged twenty-five years and older. Your task is to create a marketing mix that focuses on this market and has a clear competitive advantage over other studios. Develop a marketing mix that is related to your business. ( Answer in not less than 10 sentences)You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 GeographicWhat are 2 ways that you will recommend your candidate attempt to appeal to the masses?
- For this assignment, please do the following: Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: 1. Who is the advertisement targeted to? How would you describe the consumer targeted with this ad (for example, age, gender, lifestyle, stage of family lifecycle…?)Carefully define the demographics of the target market(s) by age, income, education, and lifestyle – Identify and discuss the demographics that should beincluded in the social media campaign for the iShirt.