Pretend you are the marketing manager for ABC product (which is a consumer product) made by XYZ, Inc.. Unfortunately, you are constantly going head-to-head with a similar consumer product, produced by a rival company. To get ahead of the competition, you are considering unlocking the potential of the business market to increase your market share of this quintessentially consumer product, but how? Take a look at this Huggies example Discussion Instructions: 1. Choose a purely consumer product in the marketplace that represents ABC product. 2. Review the marketing mix. 3. Write and post an outline of several ways you could transform your successful consumer product into a successful B2B product as well. Be careful here because I am not asking you to be a wholesaler that is selling consumer products to a retail business to re-sell as consumer products. Instead, you want to think of a consumer product that can be transformed into a business-to-business (B2B) product (think about the Huggies example). Get creative! Think outside the box! 4. How could you use the Internet in your marketing of this product to businesses? Again, think about it in terms of one business marketing to another business (NOT B2C). Please discuss in specifics.
Pretend you are the marketing manager for ABC product (which is a consumer product) made by XYZ, Inc.. Unfortunately, you are constantly going head-to-head with a similar consumer product, produced by a rival company. To get ahead of the competition, you are considering unlocking the potential of the business market to increase your market share of this quintessentially consumer product, but how? Take a look at this Huggies example Discussion Instructions: 1. Choose a purely consumer product in the marketplace that represents ABC product. 2. Review the marketing mix. 3. Write and post an outline of several ways you could transform your successful consumer product into a successful B2B product as well. Be careful here because I am not asking you to be a wholesaler that is selling consumer products to a retail business to re-sell as consumer products. Instead, you want to think of a consumer product that can be transformed into a business-to-business (B2B) product (think about the Huggies example). Get creative! Think outside the box! 4. How could you use the Internet in your marketing of this product to businesses? Again, think about it in terms of one business marketing to another business (NOT B2C). Please discuss in specifics.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Huggies example link
https://www.business2community.com/consumer-marketing/think-marketing-differently-huggies-example-0651549
Transcribed Image Text:Pretend you are the marketing manager for ABC
product (which is a consumer product) made by
XYZ, Inc.. Unfortunately, you are constantly going
head-to-head with a similar consumer product,
produced by a rival company. To get ahead of the
competition, you are considering unlocking the
potential of the business market to increase your
market share of this quintessentially consumer
product, but how?
Take a look at this Huggies example
Discussion Instructions:
1. Choose a purely consumer product in the
marketplace that represents ABC product.
2. Review the marketing mix.
3. Write and post an outline of several ways you
could transform your successful consumer product
into a successful B2B product as well. Be careful
here because I am not asking you to be a wholesaler
that is selling consumer products to a retail business
to re-sell as consumer products. Instead, you want to
think of a consumer product that can be transformed
into a business-to-business (B2B) product (think
about the Huggies example). Get creative! Think
outside the box!
4. How could you use the Internet in your marketing
of this product to businesses? Again, think about it
in terms of one business marketing to another
business (NOT B2C). Please discuss in specifics.
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