Product Life Cycle: One of the following statements is NOT true. Select one: a. The ratio of total_personal_selling_expenses/total_sales is low in the PLC MATURITY stage b. The ratio of total_personal_selling_expenses/total_sales is the highest in the PLC INTRODUCTION stage c. Total Industry advertising is the lowest in the PLC DECLINE stage d. The ratio of total_personal_selling_expenses/total_sales increases in the PLC GROWTH stage e. Total Industry advertising is the highest in the PLC MATURITY stage

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