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Q.1 - In your own words, explain the concept of Integrated brands communications (IBP)
Q.2 - Considering the Converse All Star Sneaker, select three of the seven marketing communication tools you deem to be most appropriate. Justify your choices.
Q 3 - Converse must be aware of trends that impact on the future of marketing communications. Discus four marketing communications trends, relevant to the Converse All Star sneaker.
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- Q 1. What are the major steps in developing effective communications? Q 2. What is an integrated marketing communications program?Q4: What key factors underlying the success of a direct mail campaign?Q5 What factors can angel take into account when developing a marketing communication mix and what types of tools are available for it to use to develop its integrated marketing communication for its angel brands You are preparing to give a presentation to marketing students about primary and secondary methods of data collection in marketing research. Outline the structure of your talk and summarize the main points you would want get across to your audience in the one hour allocated to you to deliver an effective presentation? Using Michael Porter's generic competitive model, show the options that the marketing manager for Airtel Zambia can use to compete in the sector?
- Tony is a business owner that is under the impression that people will buy more goods if aggressive promotional techniques are used with potential buyers. Which of the four marketing management philosophies is Tony using? Question 1 options: a) Production orientation b) Sales Orientation c) Market Orientation d) Societal Marketing OrientationQUESTION 10 Discuss how online, mobile, and social media have changed business-to-business marketing.a) explain TWO (2) communication objectives that your chosen brand has adopted in advertising running shoes. Please justify your explanations. (b) Following section (a), how do these TWO (2) objectives aid (or do not aid) in the brand's positioning strategy? (c) Identify and explain ONE (1) price-adjustment strategy that your chosen brand has adopted when advertising running shoes. Please justify your explanation. reference https://drive.google.com/file/d/1iGn_azw19vMXbmM8tzoJOVBSw6HTsmp1/view?usp=drivesdk
- 9:53 ul LTE Take Quiz Exit D Question 2 1 pts Which of the following is NOT a key difference between marketing of goods and services? Intangible Homogeneous Perishable Inseparable Question 3 1 pts Using an integrated marketing communications approach is superior to using each element separately. True FalseRelated question need answer for A,B,C A.You are the brand manager of Bashundhara Group. You manufacture cement, tissues, and face mask. Your owner asked you to develop the brand further. Using four strategies develop the brand. Relate examples with theory. B. You want to develop communication mix for your business. With the proper use of theory mention and explain five different communication mix for your upcoming product. C. Explain advertising objectives. Which objective you will use for your new product and why?1. Integrated Marketing Communication also known by industry as IMC is seen to be a contemporary approach to promoting company offers to the market. Assuming you are the Marketing Promotional Manager for your company, propose an IMC plan for any ONE of your companyâs offers (The company offer can be in the form of product, service, ideas, packaging, convenience etc.). Provide examples.2. Discuss the fundamentals of E â Business and the extent of its growth in Asia in terms of B2B and B2C approaches to business. Provide examples*Answer around 750 words/each question
- TITLE: Vestas Marketing Context Evaluation & Key Marketing Strategies Introduction Vestas is ‘the energy industry’s global partner on sustainable energy solutions’. The company designs, manufactures, installs, and services wind turbines across the world. With wind turbines in 80 countries, Vestas aims to be the ‘Global Leader in Sustainable Energy Solutions’. Using industry-leading smart data capabilities, Vesta utilises data to interpret, forecast, and maximise wind resources and ‘deliver ‘best-in-class wind power solutions’. With over 25,000 employees, Vestas works with its customers to provide the world with sustainable energy solutions to ‘power a bright future’. Source : https://www.vestas.com/en/about Task You are required to analyse and evaluate key aspects of the strategic marketing context in order determine and critically evaluate specific Strategic Marketing strategies which are essential to Vestas’ success. By building on your understanding of strategic…Q1-“Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.Company Name: Audi According to the previous questions, if you are having your own business PHYSICALLY and you would like to shift to E-MARKETING, explain how you will be applying the digital and social media marketing by illustrating and identifying the major TRENDS and FORCES that changing the marketing landscape with giving examples.