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- Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…A1: Mr. Jonsson was facing some confusion when he first starts the F&B operation. Help him to draw a similar narrowing down analysis (example attached below) focusing on the type of industry selection, market segmentation study and target market study for Hedone restaurant. Restaurants and cafes Franchised chains Food service firms Pizza stores Independent stores Frozen pizza Commercial Manufacturers pizza sauce market Packaged ingredients Existing private labels Supermarkets No private labelsQ1(a). Indicate whether or not the organization where you are employed engages in strategic management and planning. If Yes, how has this benefitted the organization?
- How do you distinguish among a casual analysis, a statistical analysis, and a Pareto analysis? Which of the following categories best describes the ODC approach?You are requested to select a sales organization which needs an Online Shopping app for Ecommerce Store to improve the business operations and promote sales. You need to conduct a research through the Internet and the available online resources for an Online Shopping you have selected. Plan your Research in such a way to examine the issues faced by organization in currently available information system and explore the other types of information systems which can be incorporated to enhance the existing system. After conducting the research prepare the following: 1. а. Write a short description of the chosen online Shopping/department and the information system currently used. b. List the business drivers of the information system based on the current system.A development corporation purchased land that will be the site of a new luxury condominium complex. Management is considering a six month market research study designed to learn more about potential market acceptance of the condominium project. Management anticipates that, if conducted, the market research study will provide one of the following two results. 1. Favorable report (F): A significant number of the individuals contacted express interest in purchasing a condominium. 2. Unfavorable report (U): Very few of the individuals contacted express interest in purchasing a condo- minium. After deciding whether to conduct the market research study, they have the following two decision alternatives. d1 = a small complex with 30 condominiumsd2 = a medium complex with 60 condominiumsFollowing this, a chance event concerning the demand for the condominiums has two states of nature. s1 = strong demand for the condominiumss2 = weak demand for the condominiumsThe payoffs, probabilities, and…
- Related Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…How can a casual analysis, a statistical analysis, and a Pareto analysis be differentiated from one another? Which of the following groups best encapsulates the ODC methodology?Course: Research Methodology In your short word: Please identify the research method suitable to conduct the following research and justify your selection with appropriate reasons (at least 2 points) - The effects of on-line transaction on business industries of USA. - The research considered trends in on-line orders in USA during 2019–2020, and predicted rates for 2021.
- Read and understand the 1 and 2 abstract below, after reading answer the following questions Abstract 1 One of the obsessions of students nowadays is social networking sites (SNS). It is often mistaken for a bad result in their studies (indeed so?); especially most parents –they have negative perceptions about this matter. It is difficult to insist to the students that it will do no good and even more difficult confront them about the bad effects of social networking sites. The research that This is an exploratory study on the use of social networking sites in language teaching Filipino The focus of this study is to determine the role that SNS plays in the process of student learning; as well as appreciating its positive and negative effects in the field of teaching especially in the Filipino language and will also find out if SNS helps in the teaching of Filipino The purpose of this paper is to find out the role played by SNS in the process of student learning; identify the positive…You are hired as a consultant by Tokyo Inc. to prepare a report based on the undermentioned criteria. Yao Antigua Dairy (https://www.yaoantigua.com) located in Antigua is apart of the agro-processing sector. which produces products such yoghurt, ice cream and sorbet but does not currently operate outside the Caribbean CARICOM region. You will choose a known Caribbean Company in the agro-processing sector and its product (s) withinformation available on the internet, that does not currently operate outside the Caribbean CARICOMregion. You will conduct a comprehensive study of the international business environment, that is, thegeography, culture, government, history, economics, and politics of a new country, outside of the region,from which you believe the company and its product (s) could operate profitably. Propose a strategy forinternationalization. Looking particularly at entry strategies that could be utilized as discussed in the course.You will need to keep in mind the domestic…From the Research Topic and Research Questions below kindly provide a detailed "Methodology" for the Research Proposal using the following structure: - Introduction, Research Design, Settings and Participants, Data Sources/Instruments and Data Collection Technigues "An Analysis of the factors influencing Recruitment, Selection and Retention of Public Sector Workers in Montserrat." What are the challenges that exist in the Montserratian public sector that influence the recruitment, selection and retention of workers? What steps are currently being undertaken to correct the identified challenges in the recruitment selection and retention practices in the Montserratian public service? What are the perceptions of public servants of the recruitment, selection and retention policies and practices in the public service of Monserrat?