Quentin is a leader tells his staff that "sales are up 14% among those age 18-45, so we should target those individuals with our new marketing campaign". Quentin is using which power tactic? Inspirational appeal Exchange Rational persuasion Consultation
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- Marketers are making a new pitch to men—at the risk of politicalincorrectness. Marketers for firms such as Unilever and Kmart werefrustrated in their attempt to reach young male consumers withtheir messages. After searching for clues about what this crowdlikes, these firms created marketing campaigns designed to grabtheir attention—perhaps at the expense of other consumers. Someadvertising is designed to appeal to “bad boy” attitudes, lowbrowhumor, and sex.1. What are some of the pitfalls of this kind of segmentation?2. Do you think these ads will be successful in the long run? Whyor why not?3. Should marketers be concerned about offending one marketsegment when trying to reach another? Why or why not?Influencers on social media are seen as one of the most significant, and at the same time controversial, developments in marketing in recent years. Companies have flocked to influencers to increase their visibility and access to Millennials and more recently, Gen Z consumers. Influencers have a unique power to inform, remind and persuade their followers. Their effectiveness for advertising products and services, however, is also often debated and questioned. Please select an influencer, introduce the influencer briefly, and discuss/analyze the influencer you have selected based on the criteria listed below: Likability or appeal for the target audience Authenticity/Passion Ability to engage with audience (you can give examples!) Visibility (also identify and discuss the platforms that your influencer uses) Effectiveness (have the companies that have worked with this influencer benefitted?) Anything else that you consider particularly relevant!a) How would you use personality theories to understand brand personalities of Apple watch? Compare Apple’s brand personality to those of Casio's. b) Discuss how communication activities (Print ads, TVCs, etc.) from the two brands manifest these personalities.
- Dove's "Real Beauty" Campaign: Body Positive Promotion or Genderwashing? 1. While there are certainly many who are critical of the Dove campaign, clearly the campaig has gained a great deal of traction and has been going strong many years in the media. Does the criticism negate the positives the campaign brings in terms of gender issues in today's consumer society? 2. Could Dove improve the campaign and still have the same level of impact and ability to break through media clutter? If yes, how so? If no, explain why not Is it possible for a for-profit firm to create a positive campaign that helps society but also assists the firm in gaining increased revenues or are these two goals really mutually exclusive in today's environment? Can mass media created by a for profit firm be a revolutionary tool? Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.You are a brand manager for a sneaker manufacturer like Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men over 55 years of age. What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook?Online, Mobile, and Social Media Marketing You Are What You Like Marketers have always been interested in buyers’ personality traits and how they influence behaviors, but it is difficult to measure personality. Until now, that is. Online, mobile, and social media technologies are now providing researchers with new tools to predict someone’s personality traits and lifestyle activities. Microsoft and researchers from the University of Cambridge analyzed over 58,000 Facebook users’ “Likes” and developed an algorithm that matched them with demographic information and personality profiles. The resulting personality profiles determined, with over 80 percent accuracy, factors such as users’ gender, ethnicity, religion, sexual orientation, alcohol and drug use, and even whether their parents had separated before they turned 21 years old. Researchers even predicted IQ and found that users with higher IQs like curly fries and those with lower IQs like…
- Suppose AT&T showed a gay couple using its cellservice plan or P&G showed a gay couple usingone of its laundry products in ads on networktelevision. Is a backlash by those who do not acceptthe gay community a likely response? How are suchconsumers likely to respond? Why?What's the differences betweem central vs peripheral persuasion do advertisers use. Could you give me 3 examples each and waht central or peripheral cues are used? Thx a lot!Is Facebook acting responsibly or merely trying to monetize kids as critics claim?
- Keep Reaching Keep Believing" and "Virgin Atlantic: 25 years, Still Red Hot" are two award-winning advertisements produced for Blink Broadband T&T and Virgin America respectively. What do you think is the key message in each ad and was it effectively communicated? What emotional appeal(s) did each message utilize? Discuss these questions within your group and share your answers with the class in this forum. Additionally, choose one of the advertisements and develop a creative brief that could have been used to guide the development of the advertisement and post this as well to the discussion forum. Refer to the creative brief guidelines discussed in Unit 4. You may conduct additional research about the advertisements if you wish. You can view the videos at the links below: BlinkBroadbandTT. (2015, March 13). Keep reaching keep believing #WhatUWannaBe [Video file]. Available at https://youtu.be/8bLZpwWgFPY Virgin America. (2009, March 17). Virgin Atlantic: 25 years, still…. A consumer durables company wants to run a campaign for increasing the awareness about new launched eco-friendly refrigerator. Suppose you are the digital marketing manager of the company. How will you identify the cohort on the basis of demographic, interest and behaviour characteristics? Create 3-4 cohorts on the basis of above factors. How you will target those cohort using different social media platforms?You are a brand manager for a sneaker manufac- turer such as Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men older than 55 years of age. What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook?