19:35DOThis document contains ink, s...Question 1: ALDI andsimilar stores offerdifferentcustomerexperience. Do you think asimilar business modelwould work in otherindustries? Please giveexamples toyour answer.illustrateQuestions 2: What are thesacrifices customers haveto make in order to haveaccess to this shoppingexperiences?專門誠IоAPrint Heading EditShareReadLayoutSAloud|||<

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Answered: Question 1: ALDI and similar stores…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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PART 2: SHORT ANSWER QUESTIONS Question 1 Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer. Question 2 20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of…
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#3 — Walmart supercenters can be data centers for 21st century retailing Not only will physical retail stores not need as much space in the future because of the likely continued growth in e-commerce but so too will they not need as much physical space in stores because of the way retail operations could change as well. As consumers opt for more scan-and-go or computer vision-based, checkout-free retail experiences (like Amazon Go), these innovations too should free up more space inside retailers’ four walls. Ancient artifacts like checklanes and cash registers could soon go the way of the dodo bird. This future state then affords Walmart the ability to rejigger its physical supercenter architectures to do more with its data. Walmart’s Intelligent Retail Lab in New York was the first indication that Walmart has been thinking about this type of future. In the store one finds miles of cable, cameras in the ceilings, and servers devoted to processing loads and loads of data, all aimed…

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