Read the case from the textTake notes from the caseCreate a 500 word minimum Case Studysubmit a doc.x file in WordNo cover page,Name and Assignment Title in top left cornerUse the following outline for your Case Study:Please use headings in paper to title each of these following three sections.Number each question answers in the 2nd section.Sections:1. Relevant Facts – Summarize the relevant facts of the case.2. Questions- Thoroughly answer each question found at the end of the case. DO NOT REWRITE THE QUESTIONS. Please number your answers! 47Planning, Implementing, and Evaluating Marketing Strategies | Chapter 2results so she can adjust her marketing plan frequently toaccount for changes in customer buying habits, competition,and other factors that can affect Mi Ola's marketing perfor-Based on several years of introducing multiple swim-wear collections, Fogarty has now gained valuable experi-ence with the entire cycle of marketing strategy, planning,implementation, and evaluation. She has a keener sense ofhow to manage the marketing mix and coordinate market-ing activities with all other functions of her growing firm.Each year, she increases the number of styles she offers, andexpands fabric color and pattern choices to reflect the lat-est fashion trends, aiming to encourage repeat purchases bycurrent customers while also bringing in first-time buyers.Despite feeling some pressure to plan for dramaticallyhigher revenue and sales volume as the business grows, theentrepreneur remains realistic about assessing her resourcesand opportunities. She keeps a close eye on costs and salesmance.26Questions for Discussion1. How would you describe Mi Ola's strengths, weak-nesses, opportunities, and threats?2. Does Mi Ola have a first-mover or late-mover advan-tage? Explain your answer.3. Helena Fogarty talks about being ready to adjust hermarketing plan frequently. Should she focus more onpossible adjustments to strategy, objectives, implemen-tation, or some combination of these three?Capyrige 2019 Cmg Laing All Righes Reerval May he cpind, scnedr plicatel, in whale ar in put. Der lecic rights, thind puty ctet may he heEditurial viw dmed h y ed o des tmially aflec he l ing penin, Cm Leing aehe igh l ctetay i igh ibe ellok VIDEO CASE 2Mi Ola Rides the Marketing Waveand YouTube would help convey her brand's unique image ofHelena Fogarty got the idea for her start-up bikini manu-facturing firm, Mi Ola ("My Wave"), when she learned tosurf while on vacation from her fast-paced, New York Cityfashion career., As much as she enjoyed the fun of riding awave, she was frustrated with the fit and durability of herswimwear. Based on her experience, Fogarty identified aprofitable opportunity to make a business splash with a newline of colorful bikini tops and bottoms designed to lookgood and to stay in place, in and out of the surf.Once she founded Mi Ola, Fogarty selected as her tar-get market the segment of women who are active in watersports and seek the benefits of chic swimwear that fits, wearswell wash after wash, and protects the skin. For added ap-peal and differentiation, she decided to manufacture her bi-kinis domestically and market them as "made in America."Fogarty recognized that her brand was new and unknown, soshe planned to use social media and public relations to buildawareness and attract the attention of retailers and custom-ers alike. Facebook and Twitter were only the start-she alsorecognized that the visual qualities of Instagram, Pinterest,fashion and function.In addition to distributing through traditional retailers,Fogarty wanted to reach her target market directly throughe-commerce. Rather than pay models to wear her bikinis,the entrepreneur sought out actual surfers as brand ambas-sadors and product testers-and asked them for their candidfeedback about improving Mi Ola swimwear.Because Fogarty had worked with top style brands such asChanel, she understood that the fashion world revolves aroundthe introduction of seasonal clothing collections. To be com-petitive, she would need to have her products ready during theperiods when store buyers typically review new collectionsand place orders. This meant establishing a strict schedule foreach step in her marketing plan, from design to productionto distribution and communication. She had to make difficultdecisions about how many pieces of each design, in each colorand each size, she would pay to manufacture. Her objectivewas to meet projected demand without having an ocean ofunsold inventory left at the end of the season.Cariga 19 Cop Leig All Righ Reneral May he aopled d, duplictedwhle a p Due ele righ, thind pany etmy med e ella ndr CtErial view has ded t y d o d rlly allad the ol laring epenence. Campa Le g ve he egh a c ay e t ngh o

Question

Read the case from the textTake notes from the caseCreate a 500 word minimum Case Studysubmit a doc.x file in WordNo cover page,Name and Assignment Title in top left cornerUse the following  outline for your Case Study:Please use headings in paper to title each of these following three sections.Number each question answers in the 2nd section.Sections:1. Relevant Facts – Summarize the relevant facts of the case.2. Questions- Thoroughly answer each question found at the end of the case. DO NOT REWRITE THE QUESTIONS. Please number your answers! 47Planning, Implementing, and Evaluating Marketing Strategies | Chapter 2results so she can adjust her marketing plan frequently toaccount for changes in customer buying habits, competition,and other factors that can affect Mi Ola's marketing perfor-Based on several years of introducing multiple swim-wear collections, Fogarty has now gained valuable experi-ence with the entire cycle of marketing strategy, planning,implementation, and evaluation. She has a keener sense ofhow to manage the marketing mix and coordinate market-ing activities with all other functions of her growing firm.Each year, she increases the number of styles she offers, andexpands fabric color and pattern choices to reflect the lat-est fashion trends, aiming to encourage repeat purchases bycurrent customers while also bringing in first-time buyers.Despite feeling some pressure to plan for dramaticallyhigher revenue and sales volume as the business grows, theentrepreneur remains realistic about assessing her resourcesand opportunities. She keeps a close eye on costs and salesmance.26Questions for Discussion1. How would you describe Mi Ola's strengths, weak-nesses, opportunities, and threats?2. Does Mi Ola have a first-mover or late-mover advan-tage? Explain your answer.3. Helena Fogarty talks about being ready to adjust hermarketing plan frequently. Should she focus more onpossible adjustments to strategy, objectives, implemen-tation, or some combination of these three?Capyrige 2019 Cmg Laing All Righes Reerval May he cpind, scnedr plicatel, in whale ar in put. Der lecic rights, thind puty ctet may he heEditurial viw dmed h y ed o des tmially aflec he l ing penin, Cm Leing aehe igh l ctetay i igh ibe ellok VIDEO CASE 2Mi Ola Rides the Marketing Waveand YouTube would help convey her brand's unique image ofHelena Fogarty got the idea for her start-up bikini manu-facturing firm, Mi Ola (&#34;My Wave&#34;), when she learned tosurf while on vacation from her fast-paced, New York Cityfashion career., As much as she enjoyed the fun of riding awave, she was frustrated with the fit and durability of herswimwear. Based on her experience, Fogarty identified aprofitable opportunity to make a business splash with a newline of colorful bikini tops and bottoms designed to lookgood and to stay in place, in and out of the surf.Once she founded Mi Ola, Fogarty selected as her tar-get market the segment of women who are active in watersports and seek the benefits of chic swimwear that fits, wearswell wash after wash, and protects the skin. For added ap-peal and differentiation, she decided to manufacture her bi-kinis domestically and market them as &#34;made in America.&#34;Fogarty recognized that her brand was new and unknown, soshe planned to use social media and public relations to buildawareness and attract the attention of retailers and custom-ers alike. Facebook and Twitter were only the start-she alsorecognized that the visual qualities of Instagram, Pinterest,fashion and function.In addition to distributing through traditional retailers,Fogarty wanted to reach her target market directly throughe-commerce. Rather than pay models to wear her bikinis,the entrepreneur sought out actual surfers as brand ambas-sadors and product testers-and asked them for their candidfeedback about improving Mi Ola swimwear.Because Fogarty had worked with top style brands such asChanel, she understood that the fashion world revolves aroundthe introduction of seasonal clothing collections. To be com-petitive, she would need to have her products ready during theperiods when store buyers typically review new collectionsand place orders. This meant establishing a strict schedule foreach step in her marketing plan, from design to productionto distribution and communication. She had to make difficultdecisions about how many pieces of each design, in each colorand each size, she would pay to manufacture. Her objectivewas to meet projected demand without having an ocean ofunsold inventory left at the end of the season.Cariga 19 Cop Leig All Righ Reneral May he aopled d, duplictedwhle a p Due ele righ, thind pany etmy med e ella ndr CtErial view has ded t y d o d rlly allad the ol laring epenence. Campa Le g ve he egh a c ay e t ngh o

Accepted Answer

Business is about filling the customer need gap profitably. Those organizations who are able to do…