Seatwork #7 - PRODUCT-MIX PRICING STRATEGIES Provide an example (or attach picture/s as example) for each of the following: Product Line Pricing Optional Product Pricing Captive Product Pricing By-product Pricing Product Bundle Pricing
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- The airline industry alters the price of its seats based on the type of seat, the number of seats remaining, and the amount of time before the flight departs. This is example of: Select one: a. Basing-point pricing b. Zone pricing c. Dynamic pricing d. FOB-origin pricing Which of the following statements is correct? Select one: a. If the prices of the product are below its costs, profits will boost. b. The pricing strategy suggesting value to the customer and profit to company should be followed. c. If customers perceive that the product is over-priced, they are keener to buy it. d. If customers perceive that a product’s price is lower than its value, they will not buy it.Compare and contrast market-skimming and market penetration pricing strategies and discuss the conditions underwhich each is appropriate. For each strategy, give an example of a recently introduced product that used that pricing strategy?Imagine that you are the manager of a large clothing company with market power that specializes in selling blue jean pants. 1) Choose two pricing strategies that were discussed in Chapter (Pricing Strategies for Firms with Market Power) that you would implement as the firm manager. 2) Explain how exactly you would implement these two pricing strategies in the real-world Please answer the 2nd part Expert Answer Step 1 "Since you have asked two questions, we will answer only first question for you. If you have any doubt, then repost the questions separately." Step 2 1) Market Power is the degree to which a firm can influence the price of an item by exercising control over its demand, supply, or both. Pricing strategies are aimed at finding a product’s optimum price, considering the various factors like market objectives, consumer demand, product attributes, price of competitors and market and economic trends. Firms with market power use different price strategies to…
- A phone manufacturer is determining a price for its product, using acost-based pricing strategy. The fixed costs are $100,000, and thevariable costs are $50,000. If 1,000 units are produced and thecompany wants to have a 30 percent markup, what is the price of thephone?1. Consider the following product categories: Automobiles, smartphones, clothing lines (a) For each category of product, give an example of a well-known brand that uses price as a background variable and one that uses price as a lead variable. (b) Choose one of the background-lead pairs and prepare a product-life cycle pricing strategy.Price Analysis: market-driven pricing models 1. Describe the process of market-driven analysis and explain when it would be a useful tool. 2.Describe life cycle costs and the value of the life cycle cost method? Cost analysis: 3.Define the major types of cost? 4.What is breakeven analysis? 5. Define target pricing and describe when to use such a tool.
- Please find below Pricing options for firm A and B, along with individual payoffs (Firm A’spayoff/Firm B’s payoff)Firm BFirm APrice £2 Price £1Price £2 £20,000/£20,000 £10,000/£24,000Price £1 £24,000/£10,000 £12,000/£12,000Assume you are the pricing manager at Firm A;i) What is your payoff for a ‘maximin’ strategy?ii) What is your payoff for a ‘maximax’ strategy?iii) Does a dominant strategy exist within this prisoners’ dilemma?If you were planning on creating an online financial brokerage service, how would you approach creating a pricing strategy with consideration to marginal cost, demand, the elasticity of demand, no of competitors, no. of substitutes, prices of similar products on the market etc.1. How is customer-based pricing related to the role of price in the commercial exchange versus the role of the other three elements of the marketing mix? 2. Describe the concept of a product’s VTC. Why is the monetary estimation of this value important for price setting? 3. Describe the concept of a product’s reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?
- Need help with both questions .There are three main types of packaging: primary packaging, secondary packaging and ____________ packaging. Group of answer choices a. shipping b. inner c. outer d. product When a car manufacturer employs headline pricing for a basic model and then charges premium prices for commonly desired add-ons such as air-conditioning, it is an example of: Group of answer choices a. bait pricing. b. bundle pricing. c. unit pricing. d. captive pricing. e. bait and switch pricing.First review the topics below and select one. Once selected, include the concept, a description of the concept, and what about the concept you understand and what it is about the concept that can be confusing. How pricing objectives should guide strategy planning for pricing decisions. Setting the price level for a product in the early stages of the product life cycle. Variations of a price structure, including discounts, allowances, and who pays transportation costs. The role of price in obtaining a competitive advantage by offering target customers superior value. The legality of price-level and price-flexibility policies. How most wholesalers and retailers set their prices by using markups. Advantages and disadvantages of average-cost pricing. How to use break-even analysis to evaluate possible prices. The advantages of marginal analysis and how to use it for price setting. Demand-oriented factors that influence price setting. Elements of the marketing strategy planning process…Driving volume is a key pricing objective for many businesses. Name and give an example of a marketer that uses each of the volume-oriented pricing strategies (4 strategies and 4 different examples). On each strategy explain whether or not you believe the approach is effective? Why or why not?