Segmentation, targeting and positioning are the cornerstones of modern marketing strategy.’ Discuss this statement in relation to the kinds of issues that need to be addressed by marketing in the context of the public sector.
Segmentation, targeting and positioning are the cornerstones of modern marketing strategy.’ Discuss this statement in relation to the kinds of issues that need to be addressed by marketing in the context of the public sector.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 3SC
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Segmentation, targeting and positioning are the cornerstones of modern marketing strategy.’ Discuss this statement in relation to the kinds of issues that need to be addressed by marketing in the context of the public sector.
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