Segmentation, targeting and positioning are the cornerstones of modern marketing strategy.’ Discuss this statement in relation to the kinds of issues that need to be addressed by marketing in the context of the public sector.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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Segmentation, targeting and positioning are the cornerstones of modern marketing strategy.’ Discuss this statement in relation to the kinds of issues that need to be addressed by marketing in the context of the public sector. 

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