Several airlines, such as Air Asia, are pursuing a strategy to become a “retailer” of travel/tourism services, selling more than airline products. What is the rationale behind this move, and what are the pros and cons?
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Several airlines, such as Air Asia, are pursuing a strategy to become a “retailer” of travel/tourism services, selling more than airline products. What is the rationale behind this move, and what are the pros and cons?
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