Answered: Short Case Study: ABC Merchandise is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Short Case Study: ABC Merchandise is one of the small enterprises in the Philippines. Due to the pandemic, ABC merchandise's sales decreased. Mr. Lacruz, the owner, decided to lay off workers. Because of the layoff, employees doubled their time and effort to perform the role of other employees. Moreover, Mr. Lacruz asked for too much work and overtime to his employees just to meet their quota and deadline. He also paid them lower than the agreed salary on the contract. As it turned out, the employees look burned out and stress. However, despite working hard of some of his employees, he still decided to keep his relatives who are not productive to the business rather than the deserving employees. Question: What will be the result of this case?What are the problems in this case? After analyzing the case, give possible solutions

Expert Solution