Social Media Marketing will feature at all stages of the Buyer’s Journey. Outline and explain the stages of the buyer’s journey and say how social media marketing will be utilized by digital marketers at each stage.  Explain at which stage(s) social media will have the greatest impact.

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Social Media Marketing

Social media marketing can be understood as the use of social media platforms and websites for marketing purposes. It is one of the most effective tools for building brand awareness in the present scenario.