Social media, such as Instagram, are some of the newest tools thatfirms are using in public relations programs. Visit Red Bull’s Instagramaccount and browse through its recent posts. How is Red Bull usingInstagram in its public relations program? How does its public relationsprogram impact other aspects of its marketing communications?

Social media, such as Instagram, are some of the newest tools thatfirms are using in public relations programs. Visit Red Bull’s Instagramaccount and browse through its recent posts. How is Red Bull usingInstagram in its public relations program? How does its public relationsprogram impact other aspects of its marketing communications?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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