Southland Corporation's decision to produce a new line of recreational products has resulted in the need to choose one of two automated manufacturing systems based on proposals from two vendors, A and B. The economics of this decision depends on the market reaction to the new product line. The possible long-run demand has been defined as low, medium, or high. Based on detailed financial analyses of system costs as a function of volume and sales under each demand scenario, the following payoff table gives the projected profits in millions of dollars.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter9: Decision Making Under Uncertainty
Section: Chapter Questions
Problem 46P
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Southland Corporation's decision to produce a new line of recreational products has resulted in the need to choose one of two automated manufacturing systems based on proposals from two vendors, A and B. The economics of this decision depends on the market reaction to the new product line. The possible long-run demand has been defined as low, medium, or high. Based on detailed financial analyses of system costs as a function of volume and sales under each demand scenario, the following payoff table gives the projected profits in millions of dollars.

  Long-Run Demand
Decision Low Medium High
Vendor A $70   $140   $490  
Vendor B $110   $140   $140  
  1. Determine the best decisions using the maximax, maximin, and opportunity loss decision criteria.

    Using the maximax criterion, choose .

    Using the maximin criterion, choose .

    To minimize the maximum opportunity loss, choose .

  2. Assume that the best estimate of the probability of low long-run demand is 0.20, of medium long-run demand is 0.05, and of high long-run demand is 0.75. What is the best decision using the expected value criterion? Round your answers to two decimal places.

    The expected payoff for Vendor A is $   million.

    The expected payoff for Vendor B is $   million.

    Choose . vendor a or vendor b 

Southland Corporation's decision to produce a new line of recreational products has resulted in the need to choose one of two automated
manufacturing systems based on proposals from two vendors, A and B. The economics of this decision depends on the market reaction to the new
product line. The possible long-run demand has been defined as low, medium, or high. Based on detailed financial analyses of system costs as a
function of volume and sales under each demand scenario, the following payoff table gives the projected profits in millions of dollars.
Long-Run Demand
Choose -Select- ♦
Medium
Decision
Vendor A
Vendor B
$140
$490
$140
$140
a. Determine the best decisions using the maximax, maximin, and opportunity loss decision criteria.
Using the maximax criterion, choose -Select- +
Using the maximin criterion, choose -Select- ♦
To minimize the maximum opportunity loss, choose -Select- +
b. Assume that the best estimate of the probability of low long-run demand is 0.20, of medium long-run demand is 0.05, and of high long-run
demand is 0.75. What is the best decision using the expected value criterion? Round your answers to two decimal places.
The expected payoff for Vendor A is $
The expected payoff for Vendor B is $
million.
Low
million.
High
$70
$110
Transcribed Image Text:Southland Corporation's decision to produce a new line of recreational products has resulted in the need to choose one of two automated manufacturing systems based on proposals from two vendors, A and B. The economics of this decision depends on the market reaction to the new product line. The possible long-run demand has been defined as low, medium, or high. Based on detailed financial analyses of system costs as a function of volume and sales under each demand scenario, the following payoff table gives the projected profits in millions of dollars. Long-Run Demand Choose -Select- ♦ Medium Decision Vendor A Vendor B $140 $490 $140 $140 a. Determine the best decisions using the maximax, maximin, and opportunity loss decision criteria. Using the maximax criterion, choose -Select- + Using the maximin criterion, choose -Select- ♦ To minimize the maximum opportunity loss, choose -Select- + b. Assume that the best estimate of the probability of low long-run demand is 0.20, of medium long-run demand is 0.05, and of high long-run demand is 0.75. What is the best decision using the expected value criterion? Round your answers to two decimal places. The expected payoff for Vendor A is $ The expected payoff for Vendor B is $ million. Low million. High $70 $110
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