Ster-Kinekor (Cinema) operates in an environment that is currently being disrupted by the COVID-19 pandemic. Show that you understand the industry your chosen brand is operating within. Provide a summary of all the things that are influencing the chosen brand’s environment. Think of PESTLE (Political, Economic, Social, Technology, Legal, Environmental) type of factors, competitors (what are they doing that is leading the way in the category?) or anything else that is influencing the industry.
Ster-Kinekor (Cinema) operates in an environment that is currently being disrupted by the COVID-19 pandemic. Show that you understand the industry your chosen brand is operating within. Provide a summary of all the things that are influencing the chosen brand’s environment. Think of PESTLE (Political, Economic, Social, Technology, Legal, Environmental) type of factors, competitors (what are they doing that is leading the way in the category?) or anything else that is influencing the industry.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ster-Kinekor (Cinema) operates in an environment that is currently being disrupted by the COVID-19 pandemic.
Show that you understand the industry your chosen brand is operating within. Provide a summary of all the things that are influencing the chosen brand’s environment. Think of PESTLE (Political, Economic, Social, Technology, Legal, Environmental) type of factors, competitors (what are they doing that is leading the way in the category?) or anything else that is influencing the industry.
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