Suggest two distinct pieces of information, which if available, would help us, the case analysts, draw more definitive conclusions about whether launching Plain Gold Jewelry at the end of the first year was a good decision, than I have been able to do in my presentation. Please be as specific as possible in your statement of these pieces of information. For instance, rather than stating "sales data" or "more information on sales", you should state sales data for which product, for which time period, whether by monetary amount or quantity sold, etc. In other words, be as specific and clear as possible in stating the needed information but be concise as well; also, select information that managers can have access to, realistically speaking, either from existing data or from fresh market research; for instance, it might be much more realistic to expect managers to have access to "past market price trends for gold as a raw material" than to "possible changes in tax structure for the jewelry industry in the next 20 years". (ii) Clearly explain your reasoning as to why/how you think these two pieces of information would help our analysis of the managers' decision to launch PGJ reach more definitive conclusions about whether that was the right decision for them at that point in time. For instance, if you suggest specific types of sales data, explain how such data would help us more definitively analyze the quality of the managers' decision.
Suggest two distinct pieces of information, which if available, would help us, the case analysts, draw more definitive conclusions about whether launching Plain Gold Jewelry at the end of the first year was a good decision, than I have been able to do in my presentation. Please be as specific as possible in your statement of these pieces of information. For instance, rather than stating "sales data" or "more information on sales", you should state sales data for which product, for which time period, whether by monetary amount or quantity sold, etc. In other words, be as specific and clear as possible in stating the needed information but be concise as well; also, select information that managers can have access to, realistically speaking, either from existing data or from fresh market research; for instance, it might be much more realistic to expect managers to have access to "past market price trends for gold as a raw material" than to "possible changes in tax structure for the jewelry industry in the next 20 years". (ii) Clearly explain your reasoning as to why/how you think these two pieces of information would help our analysis of the managers' decision to launch PGJ reach more definitive conclusions about whether that was the right decision for them at that point in time. For instance, if you suggest specific types of sales data, explain how such data would help us more definitively analyze the quality of the managers' decision.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Suggest two distinct pieces of information, which
if available, would
help us, the case analysts, draw more definitive
conclusions about whether launching Plain
Gold Jewelry at the end of the first year was a
good decision, than I have been able to do in my
presentation.
Please be as specific as possible in your
statement of these pieces of information. For
instance,
rather than stating "sales data" or "more
information on sales", you should state sales data
for
which product, for which time period, whether by
monetary amount or quantity sold, etc. In
other words, be as specific and clear as possible
in stating the needed information but be
concise as well; also, select information that
managers can have access to, realistically
speaking, either from existing data or from fresh
market research; for instance, it might be
much more realistic to expect managers to have
access to "past market price trends for gold as
a raw material" than to "possible changes in tax
structure for the jewelry industry in the next
20 years".
(ii) Clearly explain your reasoning as to why/how
you think these two pieces of information
would help our analysis of the managers' decision
to launch PGJ reach more definitive
conclusions about whether that was the right
decision for them at that point in time. For
instance, if you suggest specific types of sales
data, explain how such data would help us more
definitively analyze the quality of the managers'
decision.
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