Supply chain configuration represents how the participating company members relate to each other to deliver the product or service to the end customer. There is no single best configuration for all supply chain as it all depends on the industry, market environment, stages of product cycle. Give TWO (2) types of Vertical Integration in the supply chain process.

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
Section: Chapter Questions
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Supply chain configuration represents how the participating company members relate to each other to deliver the product or service to the end customer. There is no single best configuration for all supply chain as it all depends on the industry, market environment, stages of product cycle.

  1. Give TWO (2) types of Vertical Integration in the supply chain process.
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