Suppose Amari operates a handicraft pop-up retail shop that sells cardigans. Assume a perfectly competitive market structure for cardigans with a market price equal to $20 per cardigan. The following graph shows Amari's total cost curve. Use the blue points (circle symbol) to plot total revenue and the green points (triangle symbol) to plot profit for cardigans for quantities zero through seven (including zero and seven) that Amari produces. ND REVENUE (Dollars) 200 175 150 125 100 75 Total Cost 。 Total Revenue Profit

Microeconomics: Principles & Policy
14th Edition
ISBN:9781337794992
Author:William J. Baumol, Alan S. Blinder, John L. Solow
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Chapter10: The Firm And The Industry Under Perfect Competition
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Suppose Amari operates a handicraft pop-up retail shop that sells cardigans. Assume a perfectly competitive market structure for cardigans with a
market price equal to $20 per cardigan.
The following graph shows Amari's total cost curve.
Use the blue points (circle symbol) to plot total revenue and the green points (triangle symbol) to plot profit for cardigans for quantities zero through
seven (including zero and seven) that Amari produces.
200
175
TOTAL COST AND REVENUE (Dollars)
8
150
125
100
75
-25
0
U
1
2
5
QUANTITY (Cardigans)
■
6
Total Cost
7
。
Total Revenue
Profit
Transcribed Image Text:Suppose Amari operates a handicraft pop-up retail shop that sells cardigans. Assume a perfectly competitive market structure for cardigans with a market price equal to $20 per cardigan. The following graph shows Amari's total cost curve. Use the blue points (circle symbol) to plot total revenue and the green points (triangle symbol) to plot profit for cardigans for quantities zero through seven (including zero and seven) that Amari produces. 200 175 TOTAL COST AND REVENUE (Dollars) 8 150 125 100 75 -25 0 U 1 2 5 QUANTITY (Cardigans) ■ 6 Total Cost 7 。 Total Revenue Profit
Calculate Amari's marginal revenue and marginal cost for the first seven cardigans they produce, and plot them on the following graph. Use the blue
points (circle symbol) to plot marginal revenue and the orange points (square symbol) to plot marginal cost at each quantity.
COSTS AND REVENUE (Dollars per cardigan)
8
35
25
20
15
9
5
0
0
1
2
3
5
QUANTITY (Cardigans)
4
6
7
Marginal Revenue
Marginal Cost
Amari's profit is maximized when they produce a total of
cardigans. At this quantity, the marginal cost of the final cardigan they produce is
, an amount
than the price received for each cardigan they sell. At this point, the marginal cost of producing one more
cardigan (the first cardigan beyond the profit maximizing quantity) is 5
, an amount
than the price received for each cardigan
they sell. Therefore, Amari's profit-maximizing quantity occurs at the point of intersection between the
curves. Because Amari is a price taker, the previous condition is equivalent to
Transcribed Image Text:Calculate Amari's marginal revenue and marginal cost for the first seven cardigans they produce, and plot them on the following graph. Use the blue points (circle symbol) to plot marginal revenue and the orange points (square symbol) to plot marginal cost at each quantity. COSTS AND REVENUE (Dollars per cardigan) 8 35 25 20 15 9 5 0 0 1 2 3 5 QUANTITY (Cardigans) 4 6 7 Marginal Revenue Marginal Cost Amari's profit is maximized when they produce a total of cardigans. At this quantity, the marginal cost of the final cardigan they produce is , an amount than the price received for each cardigan they sell. At this point, the marginal cost of producing one more cardigan (the first cardigan beyond the profit maximizing quantity) is 5 , an amount than the price received for each cardigan they sell. Therefore, Amari's profit-maximizing quantity occurs at the point of intersection between the curves. Because Amari is a price taker, the previous condition is equivalent to
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