Suppose you find, as research indicates, that in the cross-section  regression of the CCAPM, the coefficients of factor loadings on the  Fama-French model are significant predictors of average return  factors (in addition to consumption beta). How would you explain  this phenomenon?

International Financial Management
14th Edition
ISBN:9780357130698
Author:Madura
Publisher:Madura
Chapter9: Forecasting Exchange Rates
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1.Suppose you find, as research indicates, that in the cross-section 
regression of the CCAPM, the coefficients of factor loadings on the 
Fama-French model are significant predictors of average return 
factors (in addition to consumption beta). How would you explain 
this phenomenon?

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