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- Describe STP and explain STP’s importance for entrepreneurial start-up firms. 2ii. Describe the concept of guerrilla marketing and explain why guerrilla marketing is particularly suitable for entrepreneurial firms.Creative Homework/Shon Project Your friend's smallbusiness makes hand-crafted papers that she sells directly to her customers on line. Fonunately, her businessis growing quickly, and she is considering selling herunique product to other businesses. From your marketing class, you knovv that different channel structuresexist for both consumer and 828 markets. Summarizethe differences between these two channel structures.What advice can you give her?Assume that Mega Super is a leading. supermarket chain located in Knndy and it has recorded a substantinl growth over the Inst IO years. However. Mega Super is experiencing an intense competition al the moment from other leading supcm1arkct chains and therefore they arc trying 10 create higher customer value in order to enhance its competitiveness. · !. Explain what is meant by customer value with respect to Mega Super. Discuss the core marketing c1spects that Mega Super needs to focus on to sustain its competitiveness. Explain how Mega Super has to manage its customers in the stage of post- purchase behavior. 2000 words
- Ethics Marketers have been shelling out the bucks onsensory marketing techniques for years to appealto your subconscious mind. And studies show thatit works. But is sensory marketing fair? Some sayit's a way to enhance the purchasing process, whileothers say markete,s are unethically manipulatingconsumers. What are some of the pros and consassociated with sensory marketing? What is yourposition?Crirical Thinking Experts predict the future of 82C ecommetce to be very rosy indeed, with exponentialincreases in Internet sales of some product categorieswithin the next few years. What effect do you think thegrowth of e-retailing will have on traditional retailing?Do you think we will have a future of empty malls andstores? In what ways will this be good for consumers,and in what ways will it not be so good?In 500 words or more Why is it possible for two competitors in the same industry to segment a market differently? Do McDonald's and Burger King pursue the same target market? 1. What are the key differences between the customers McDonald's has identified as possible targets? 2. What are the pros and cons of targeting each group? 3. Does it make more sense to think about targeting the retailers (e.g. Target, Walmart, Gas Station, etc.) or individual consumers? Explain your answer.
- Use examples to show in detail, how Under Armour can adopt any 2 different cobranding types to increase it's market presence. Justify why your example represents the each selected cobranding method.Discuss the 4P’s of marketing mix with Netflix strengths and weaknesses compared to disney you have to incorporate the factors with the strengths and weaknesses and not just give definitions!The owners of WealthMax have shown some reservation for going online, you need toexplain them the difference between Traditional and Modern Marketing. Also, explainvarious marketing era’s with example. (All answers to be explained in 1000 words having Introduction ,Concepts and Application & Conclusion)
- Write a 1,400- to 1,750-word paper in which youdescribe a successful organization. Choose ONE of the elements ofthe marketing mix (product, place, price, and promotion) that youfeel is most important to the company’s success and why. Be sure toinclude a discussion about the other three elements of themarketing mix as well.Mrigtrushna is a health food and beverage start-up from Indore that aims to give peopletheir daily dose of nutrients through healthy cold-pressed juices. Mrigtrushna started in2009 and has become India’s No. 1 cold-pressed juice company, offering 26 varieties ofcold-press juices to customers. Unlike single flavor juices available in tetra packs,Mrigtrushna juices are a blend of ingredients to help you trim, glow, shield, build, run andflush with each bottle of juice specially formulated to help achieve this. All Mrigtrushna’sproducts are 100% natural and free of artificial additives such as sugar, preservatives,concentrates, nectars and flavors. In addition, Mrigtrushna’s juice blends are the safestpackaged beverages in the market, produced with cold press technology and packaged withhigh pressure processing. It is because of this that the company charges a premium. Thejuices are available in 250 ml bottles starting from Rs 80. Critically analyze the businessstrategy adopted by…A. Marketing can help finance by: a. Keeping per unit production costs low b. Selling products at premium prices c. Keeping the cost of capital lower d. Selling products at low prices to increase volume B. Value R is 90,000 and weighted at 40%, value T is 120,000 and weighted at 35%, and value Y is 105,000 and weighted at 25%: what is the weighted average of the 3 values? What is the average of the values? a. 104,250 is the weighted average and 105,000 is the average b. 108,840 is the weighted average and 107,320 is the average c. 104,250 is the weighted average and 104,500 is the average d. 105,000 is the weighted average and 105,000 is the average