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- The law allows companies in various industries to add what manyrefer to as “hidden” charges to customers’ bills. Phone bills, airlinetickets, and hotel receipts often contain charges that are difficultto identify. A traveler who stays in a hotel might be hit with a hospitality fee, a resort fee, or an automatic gratuity, to name just afew. These charges are not taxes, and although they are itemized,it is difficult for the average traveler to make sense of them. Mostpeople either don’t check their bills thoroughly or are in a hurryto check out and don’t bother to dispute the charges, which maybe only a few dollars. But these charges add up over the course ofhundreds or thousands of visitors each year, and hotels are pocketing them—legitimately.281. Do you think adding hidden charges to hotel bills is a smartmarketing strategy? Why or why not?2. Visit the website of a hotel chain with which you are familiar tolearn if it gives any information about additional surcharges.If consumers were…Examine the following situation: Register.com alleges that Verio had violated the terms of use of Register.com's WHOIS database. Verio understands that the terms are not binding, as users may access the database with or without manifestation of express consent to the terms of use. On the other hand, Register.com points out that Verio cannot argue that it has not consented to its terms of use, since they are clearly published on its website. At the end of the terms, it states that “by making this inquiry, you agree to comply with these terms.” Verio does not claim that it was unaware of these terms, but rather that you are not prompted to click on an icon indicating your acceptance of the terms.The Securities and Exchange Commission today charged Ernst & Young LLP (EY) for cheating by its audit professionals on exams required to obtain and maintain Certified Public Accountant (CPA) licenses, and for withholding evidence of this misconduct from the SEC’s Enforcement Division during the Division’s investigation of the matter. 1. Analyse the extract above and critically discuss the impact of the ethical dilemmapresented in the article on Ernst and Young.
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