This is all apart of one question I promise. This is for a Marketing Class. 1. What are the various promotion elements that Pepe’s uses to communicate with customers? What role does word of mouth play in Pepe’s integrated marketing communications? Evaluate free pizza as a form of sales promotion in Pepe’s success.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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This is all apart of one question I promise. This is for a Marketing Class.

1. What are the various promotion elements that Pepe’s uses to communicate with customers?

What role does word of mouth play in Pepe’s integrated marketing communications?

Evaluate free pizza as a form of sales promotion in Pepe’s success.  

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ISBN:
9780357033791
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Pride, William M
Publisher:
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