Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suppose you are a team leader of a marketing department in a growing or small pharmaceutical company. There are a lot of anti-ulcerant drugs are here by different names by different renowned pharma companies, and those products are doing well in the market. Your company thinking to launching a anti-ulcerant drug, brand name is Pentox , generic name is Pentoprazole. Now how you can grab the market? What are the different strategies your company gonna take to market your product or how you can advertise your product? What are the techniques you are gonna take? Please answer at your own words.
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