What are the four elements of the promotion mix? Be sure to name and briefly describe each element.  List one advantage OR one disadvantage of EACH element.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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 What are the four elements of the promotion mix? Be sure to name and briefly describe each element.  List one advantage OR one disadvantage of EACH element.

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