Answered: What are the issues concerning the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

What are the issues concerning the impact of
advertising on children’s values?

Expert Solution

Step 1 INTRODUCTION

Companies create advertisements to attract different target groups in the market. There is some advertisement which is specially made to attract children. This advertisement can have a positive or negative effect on children's value.

Step 2 EXPLANATION

Effect of advertisement on children

Following are the negative effect and issues related to advertisements on children's value.

A few advertisements attract the customers a lot that they start forcing their parents to purchase that product. It is making children more demanding of products.
An advertisement message has two aspects, i.e., positive and negative. But children sometimes focus on negative aspects and ignore the positive aspect of the marketing message.
There are a few advertisements that portray dangerous stunts. There are chances that children may imitate it and fall into trouble. Although such advertisements are displayed with statutory warnings, kids often ignore them.
Advertisements may lead to impulse buying habits in kids.
Falls imaging is also one of the issues related to an advertisement that affects children's value when the thinks and events are presented unrealistically.
It can negatively affect self-esteem when they don't own certain products, shown in advertisements, especially when their friends possess those items.

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