What competitive thinking moved Volkswagen, one of the world’s major automakers, to cheat on emission standards rather than comply with them?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter17: Advertising And Public Relations
Section17.2: Greenwashing Harms Companies And Consumers
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What competitive thinking moved Volkswagen, one of the world’s major automakers, to cheat on emission standards rather than comply with them?

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