What general rules should a retailer know when planning initial markups? Explain why retailers generally express markups as a percentage of selling price.

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter5: Buying The Necessities
Section: Chapter Questions
Problem 20AA
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What general rules should a retailer know when planning initial markups? Explain why retailers generally express markups as a percentage of selling price.
Planning Initial Markups
Rules of markup determination:
●
As goods are sold through more retail outlets, the
markup percentage decreases and vice versa
Higher the handling and storage costs of the
goods, higher should be the markup
• Greater the risk of a price reduction due to the
seasonality of the goods:
• Greater is the magnitude of the markup percentage
early in the season
• Higher the demand inelasticity of price, greater
the markup percentage
LO 3
Transcribed Image Text:Planning Initial Markups Rules of markup determination: ● As goods are sold through more retail outlets, the markup percentage decreases and vice versa Higher the handling and storage costs of the goods, higher should be the markup • Greater the risk of a price reduction due to the seasonality of the goods: • Greater is the magnitude of the markup percentage early in the season • Higher the demand inelasticity of price, greater the markup percentage LO 3
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