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- Suppose you are hired as a Marketing Manager for a renowned Television Channel “GOL NEWS”. Unfortunately, the channel is not be able to perform up to the expectations of the target audience. You being a marketing manager assigned with the responsibilities to revamp the current standing of the channel and suggest appropriate Segmentation, Targeting and Positioning in detail. (1000 Words Required)Creative Homework/Shorl Project You work for a directmarketing firm, and your client, who owns a lawn mowing and landscaping service, has enlisted your help in using various direct marketing approaches to reach out 10 potential customers. consider carefully which forms ofdirect marketing would be most effective for your clientand why. Devise a short presentation for your custome< sothat he can weigh the various options you recommendThe Johnson Company manufactures buttons andpins with slogans and designs. These pins are inexpensive to produce and are sold in retail outlets suchas discount stores, hobby shops, and bookstores.Little equipment is needed for a new competitor toenter the market. What strategies should Johnsonconsider to create effective barriers to entry?
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- 1) restaurants and retailers are often choosy about the music they play, because even the music can send a message. Fast music for example, trends to encourage shoppers to move just a bit faster through the store. Music in stores is an example of which P in the Reatil mix: A) presentation B) personnel C) pereivability D) preparation E) personality 2) ... is a metric/ analytic used across business fields. It measures the revenue per dollar spent on an initiative. A) ROI B) RPM C)WOM D)CPI D)POP 3) ... getting a product, service, or company name to appear in a movie or tv show or podcast production A) audience selectivity B) corporate engagement C) advergaming D) product placement6) As the territory sales manager you must promote improving sales performance by all local sales persons, whether new or experienced. Deciding how to coach this for individual sales persons is likely to emphasize three of the following kinds of decision making but unlikely to include decision making of the fourth kind. Select that fourth entry. a. "see what works" b. structured c. semistructured d. unstructuredUnique advertising company wants to change its strategy, so as to align itself to the current advances in technology with a view to achieve competitive advantages. Explain five technology trends that uniq advertising company can adopt. How can these trrends bring about competitive advantage?
