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What is the importance of a good
channel?
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- What is the importance of a good marketing mix, supply chain management and distributionchannel? Explain briefly... Thank you for answering:)Which strategy involves a firm's using different marketing mix activities, such as product features and advertising, to help consumers perceive the product as being different and better than competing products? A. dual distribution B. market differentiation C. product differentiation D. market penetration E. full coverage marketing6. Stage of marketing that establishes lasting relationships through multidirectional channels so that information flows and facilitates access to products. Select one: a.Marketing 1.0 b.Marketing 2.0 c.Marketing 3.0 d.Marketing 4.0
- Does Reebok pursue an intensive, an exclusive, or a selective distribution intensity strategy? Would you suggest any changes to this strategy?Full test marketing is not always used. What does test marketing involve, and what are the alternatives? Find a local example of an alternative approach. (AACSB: Written and Oral Communication)(a) What marketing actions would you expect thecompanies selling Yoplait, Dannon, and PepsiCoyogurts to take in response to Chobani’s appear-ance and (b) how might Chobani respond?
- How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?1. Identify and describe some bases for segmenting retail markets. How would a retailer use them? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain. 3. Explain the difference between disposable and discretionary income. Which is more important to retailers? 3.Can you briefely explain about "Tesla car company and the marketing distribution network"?
- Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy? 1. Customer service 2. The resulting manufactured cost of a new product 3. Selection of distribution channels 4. They all are The cluster of perceptions and attitudes potential customers have toward a product or offering is referred to as which of the following? 1. Value proposition 2. Customer perception 3. Goodwill 4. Brand Over the past one hundred years, product promotion has changed in one particularly substantive way. Which of the following best reflects this change? 1. It features more diversity 2. It has become more honest 3. It's moved from print to television 4. It has become more aspirational than informativeDiscuss the positioning of the Vital Farms in the market. What was the underlying unique selling proposition (USP) that helped in creating a positive brand image in the market across the globe? On which model is the entire business of Vital Farms based? What steps do you think Vital Farms has taken to build its brand image?Among the identified 7P's of marketing, which fo you think are the three most appropriate marketing mix in a sari-sari store business, and why?