What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain why.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
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What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain why.

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