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What is the role of the audience in event planning and management? How goals and objectives are important in event planning? |
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- A hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?what target markets should I consider for CCTV cameras? Explain.What is the HURIER model?
- You have been hired as an event marketing consultant by state medical association. Your charge is to increase attendance and revenue and to create greater awareness of the organization in the medical community.Critique the development of the events sector providing specific examples from a range of different categories of events.Prepare a list of five products purchased by your family. Indicate who is the information gatherer, the influencer the decision maker, the purchaser and the user.
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