When testing the appeal of a new product it is best to use: a focus group your own e-commerce site

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter3: Benefits, Costs, And Decisions
Section: Chapter Questions
Problem 3.6IP: Dropping University Courses Students doing poorly in courses often consider dropping the courses....
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When testing the appeal of a new product it is best to use:
a focus group
your own e-commerce site
an affiliate marketer
a professional survey
Transcribed Image Text:When testing the appeal of a new product it is best to use: a focus group your own e-commerce site an affiliate marketer a professional survey
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