Which of the following best summarizes the research on social norms marketing and alcohol consumption in college students? O It can reduce alcohol consumption for heavy drinkers but doesn't have any effect on students who are light drinkers. O It is effective at reducing alcohol consumption regardless of how much a person drinks. It can increase alcohol consumption for light drinkers but doesn't have any effect on students who do not drink alcohol. O It can reduce alcohol consumption for heavy drinkers but can increase alcohol consumption for light drinkers.

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