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113- Which of the following is not a characteristic of market growth?
a. The stage of the product life cycle is one determinant
b. The four stages of market are introduction, growth, maturity, and decline
c. In the BCG Matrix, a low market growth includes “Cow cash”
d. In the BCG matrix, a high market growth includes “Dogs”
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- 138) Which of the following is not a characteristic of market growth? a) The stage of the product life cycle is one determinant b) The four stages of market growth are introduction, growth, maturity and decline c) In the BCG matrix a low market growth includes “cash Cow” d) In the BCG matrix, a high market growth includes “Dogi will 10 upvotes urgent Which of the following statements correctly describes Veblen Goods? (a) These are the goods for which demand increases as the price increases. (b) These are the goods with no opportunity cost. (c) These are the inferior goods whose demand remains constant irrespective f change in prices. (d) These are the goods for which demand increases as the prices fall.1. A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range. A product mix consists of all the product lines offered by an organization.Please, give an example of a product line and an example of a product mix. (1 paragraph)2. A brand personality is a set of human characteristics associated with a brand name that successful and established brands take on. Give an example of a brand you are familiar with and explain the associations you have in your mind as related to this brand. (1-2 Paragraphs)Submit a post in which you define the concept of value. Think of 2 products or services that you use on a regular basis and which you think represent good value for you, as a consumer. Tell us what they are.3. Then think of 2 products or services that, in your view, as a consumer, do not represent good…
- Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies18 A company seeking price-skimming strategy tends to set high prices to earn more revenues and they seek to sell larger number of products to have larger market share. Select one: a. False b. TrueWhich of the following is Not a challenge presented by the product life cycle that a firm mustface?a) All products eventually decline.b) Changes tastes, technologies and competition affect the marketing of the product as itpasses through lifecycle stages.c) A firm must be good at developing new products to replace aging oned) It is difficult to plot the stages as a product goes through them.
- 84. One reason for developing ________ is that the firm must be nimble in responding to bad publicity resulting from product tampering or failure, ethical or legal misconduct of an officer, or some other aspect of operation that garners bad press. A. Mission statements B. Forecasting C. Press releases D. Contingency plans E. Alternative company names 85. Every marketing plan includes an implementation element. These are sometimes called ________. A. Strategic plans B. Marketing programs C. Value propositions D. Action plans E. Marketing channels 86. Implementation elements, or action plans, should include ________. A. Timing B. A way to measure results C. The identity of the responsible person D. The identification of resources needed E. All of these 87. One part of a marketing plan should identify what to do if things go wrong. This section is called ________. A. Contingency planning B. Strategic planning C. Marketing metrics D. Action plans E. Marketing…1.Describe the background of AdRoll? BACKGROUND OF ADROLLAdRoll wasfounded in 2007 as a means to make advanced display advertising techniques available for brands of all sizes. In 2013, the original founders were still at the company along with two additions that included Suresh Khanna, Vice President of Sales, and Greg Fulton, Senior Product Director, along with 150 employees. It was projected that the company would have 450 employees by January 2014. The company’s focus was on retargeting, which kept track of consumer’s online browsing behavior. Once this information was collected, AdRoll would then display ads of interest to customers as they traveled around the Web. Without retargeting, only 2 percent of potential customers return to a site. Using retargeting, AdRoll had the potential to bring back the other 98 percent of those customers who otherwise would have never returned. AdRoll also displayed ads for products the consumer had never seen but could potentially be…124) Identify an important difference between strategic planning and market planning. 125) How are marketing objectives different from corporate objectives? 126) Why is it important to consider marketing as an investment rather than as an expense? 127) A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.
- 21) Which of the following statements is not correct about pricing and prices? Select one: a. It is the sum of all the values that customers sacrifice to get beoefits of having a product. b.itis the amount of money charged for a product or a service c. itis the only element in the marketing mix that produces revenuer all other elemests represent cost. d. itis one of the least important elements that determine a firm's mariket share and protitability3. Companies such as Johnson and Johnson are in a more advantaged position because they have the product knowledge and thus, consumers must rely on them for accurate information about product safety, usage, and effectiveness. Given this situation, companies have a duty to take special care to ensure that consumers' interests are not harmed by the products that they offer them. Discuss what can Johnson and Johnson do in design, production, and marketing to ensure that the above is achieved. Only typing answer Please explain step by step23. Which of these is true ? a. Generic products and customized products are types of software products. b. Generic products are produces by organization and sold to open market. c. Customized products are commissioned by particular customer. d. All of the above.