Which of the following would be classified as an organizational pro OA. Convenience goods OB. Specialty goods OC. Specialty services OD. Shopping goods

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following would be classified as an organizational product?
OA. Convenience goods
OB. Specialty goods
OC. Specialty services
OD. Shopping goods
OE. Capital items
Transcribed Image Text:Which of the following would be classified as an organizational product? OA. Convenience goods OB. Specialty goods OC. Specialty services OD. Shopping goods OE. Capital items
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