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- Why did the buying pattern at Starbucks depict loyalty on the part of
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- Time left 1:1, What does the term 'buyer's black box' refer to in consumer buying behaviour? O a. The buying decision process that consumers go through in response to marketing efforts O b. Mystery prizes in gift stores O C. Gift wrapping services offered in stores with high levels of customer service O d. The dark feeling consumers get when they realise that a purchase does not meet their expectations Our lives in general are a mixture of many influences, most of which we cannot control. In making marketing decisions, we concentrate on the ones we can have some influence on. What are the four key characteristics that influence consumer buying behaviour? O a. Social, cultural, economic and technological O b. Cultural, social, personal, and psychological O c. Economic, technological, political and cultural O d. Psychological, demographic, cultural and social 13 Ai Ps étv * F2 吕0 F3 II F8 F4 F5 F6 F7 #3 & * 4 5 %24“Customer satisfaction is a key to building profitable relationships with consumers—to keeping and growing consumers and reaping their customer lifetime value” comment on this statment. Explain why loyalty is a desired outcome of consumer experience management proposing the use of two metrics to understand customer loyalty. Propose a technique to enhance loyalty.
- 5- In Kotler's definition of marketing, what appears to be the objective of companies for satisfying customers? a. awareness b. demand c. profit d. social responsibilityWhat is s (sigma) a measure of? 1. Location 2. Spread 3. Stability 4. Mean 5. ModeDebate whether or not Coca-Cola is deliberately tryingto deceive consumers into believing that Vitaminwater isa healthy alternative to soda. Which psychological factoris most affected by the product name and ad claims andmight influence consumers to purchase this product?
- Give some 5 survey questions about SCHOOL SUPPLIES ONLINE SHOPPING SITE . Respondents is the students.Tony is a business owner that is under the impression that people will buy more goods if aggressive promotional techniques are used with potential buyers. Which of the four marketing management philosophies is Tony using? Question 1 options: a) Production orientation b) Sales Orientation c) Market Orientation d) Societal Marketing OrientationImagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 2. Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factors.
- 1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?The following quote is from Paul Casi, presidentof Glenmore distilleries: “Selling cordials is a lotdifferent from selling liquor. Cordials are like theperfume of our industry. You’re really talking highfashion and you’re talking generally to a differentaudience—I don’t mean male versus female—I’mtalking about lifestyle.”a. In what ways do you think the lifestyle of cordialdrinkers would differ from that of those whodrink liquor but not cordials?b. How would you determine the nature of anysuch differences?c. Of what use would knowledge of such lifestyledifferences be to a marketing manager introducing a new cordial?differentiated marketing- this is a strategy to produce a single product and market it to all customers... Select one: O True O False