Why would some companies elect to have company-owned stores/locations versus franchises? Why would others want only franchises? Name five companies that have both company-owned stores/locations and franchises.
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Why would some companies elect to have company-owned stores/locations versus franchises? Why would others want only franchises? Name five companies that have both company-owned stores/locations and franchises.
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- T F The purchaser of a franchise is called the franchisorWhat is the appropriate description for a chain-style franchise? A. A franchisee sells a franchisor’s product in a specific geographic area. B. A franchisee makes or sells a franchisor’s product under their own business name or organization. C. A franchisee produces and sells a franchisor’s product using the franchisor’s name.How would different networks function if a company expands to many locations?
- 1.) In determining the purpose of existence of a business, examine the four steps that a business goes through to achieve a competitive advantage.Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances (also known as cooperative business models) that can be formed between businesses. Outline how the development of existing products or services can provide marketing opportunity options for a business, both in existing and new markets. Relate your answer to relevant diversification strategies from the Ansoff matrix. Outline how a takeover can create options for marketing opportunities for a business. Outline key information that a franchiser should consider providing when marketing their franchise opportunity. Outline how a company can use the establishment of a new business as an opportunity for marketing. Provide an example to illustrate your answer. Outline two other marketing opportunity options that a business could choose to pursue other than options explored in the questions above. Explain the importance of the product life…What types of circumstances would encourage management to establish a complex organizational structure? How would the decision to dispose of a segment of operations using a split-off rather than a spin-off impact the financial statements of the company making the distribution?