Answered: xplain what a wholesaler does. How does…

xplain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacturer? Discuss the four possible elements of the promotion mix.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 14DRQ

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Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacturer?
Discuss the four possible elements of the promotion mix.

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