Chapter 11, Problem 5SG

Explanation of Solution

Issues surrounding companies using customer data:

• Lots of problem will occur when companies use or sell customer data.
• Customer data can be collected by a company in different ways. For example, a company can collect the customer data from sales transactions using Customer Loyalty Cards or other customer tracking methods.
• While some companies use data for their own purposes, such as to plan inventory or identify sales trends, others sell to data brokers or businesses that perform marketing surveys or generate credit reports...