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2011 Active Healthy Kids Report

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Many children are influenced by what they see on television. Some programs have a positive and negative affect on how children behave.(AACAP.org) Using Cultivation Theory, I will validate that the amount of television being watched and the variety of talk shows does impact a child’s health, behavior and family life. After reviewing the outcomes, it is obvious that my hypothesis and Gerbner’s Cultivation Theory which essentially clarifies that the heavy television viewers develop a common socially conservative outlook through constant exposure to the same images and labels.(p. 353) According to the 2011 Active Healthy Kids Report Card on Physical Activity, television is one of the most prevalent media influences in kids’ lives. Children are spending too much time watching television and this is stopping them from doing activities crucial to healthy mental and physical development. Studies has shown that young children who watch too much television have delayed cognitive and emotional development. In older children excessive screen time has been proven to lead to behavioral difficulties, reduced achievement at school, attention problems, sedentary behaviors and an increased risk of obesity.(MediaSmarts)
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Every time his/ her child would see these commercial they would beg, cry and plead for the things that they saw. The child would even bang his head against the wall in order to get what he saw on television. The parent had to reduce the amount of television the child watched and she began to take the child to the park more often. There was a study done proving that the degree to which children think that things make people happy. One psychologist in California calls this "narcissistic wounding” the result is an epidemic of materialistic values among children due to television

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