An Essay on Jamba Juice

The current marketing profile of Boost juice is to manage the brand so effectively created. The image of boost juice in the market is very high. The impact it has created in the minds of consumers and competitors is so clearly marked that it has been able to rise itself above the marketplace and position itself in the minds of the customers. The brand communications have also been promising and have fulfilled all those messages which it has committed itself to. This has been the greatest source of equity. The awareness that boost juice has created has put off all other competitors far behind and hence it is the industry leader. The brand is instantly recognizable by its distinct packaging, flavor and inimitable appeal. It is relevant as a healthy juice bar while competitors have not been able to carve that niche. People prefer this to other juice sticks. Boost juice has returning customers the greatest asset that any organization would want and aspire for. It enjoys a lion’s share of market for juice bars and though sold at price premium it commands the respect due to it.

Since there are many stores, like McDonald’s and Starbucks that are also providing all kinds of healthy smoothies with a price that is similar to Jamba Juice’s, buyers actually will not face high switching costs. Therefore, low switching costs enhance the bargaining power of buyers.

In accordance with findings based on extensive research, Jamba Juice has encountered a steady decline in its sales and market share value due to a variety of internal and external factors. Although the largest smoothie chain in the United States is foreseeably on the road to non-existence, proper business development can potentially help the corporation turn things around and prosper like it once did.

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

Jamba Juice Company is a restaurant retailer headquartered in Emeryville, California with over seven hundred and fifty locations, and operating in twenty-six states; plus the Bahamas, Canada, Philippines, and South Korea (Jamba Juice). There are approximately three hundred and seven company-owned locations and four hundred and forty-three franchise-operated stores, in addition to over nineteen international locations (Jamba Juice). Jamba Juice was conceived and founded in April 1990, an exact year before I was born, by Kirk Perron an avid cyclist and healthy lifestyle advocate, who opened his first store in San Luis Obispo, California (Jamba

“You are very pretty Page!” Ray defended as he rushed through the album’s plastic pages.

Jamba Juice was founded in 1990 by Kirk Perron, a fitness enthusiast who had a passion for healthy living. After opening his own Jamba Juice, Perron was accompanied by business partner Joe Vergera. Jamba Juice’s mission is to provide a healthy alternative to its customers who live a healthy lifestyle.

In the following analysis, we will first identify the key issues that Sunshine needs to tackle. We will then evaluate the current market conditions of the manufactured juice industry, Sunshine, and its competitors. To find a suitable market match for Sunshine, we will look into the behavior and characteristics of orange juice consumers. Afterwards, we

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

His growing style encompassed every aspect in the rise of Jamaican music, from ska to contemporary reggae. Marley’s lyrics lifted spirits and united nations. Robert Nesta Marley is put on a higher thresh hold that any before him, he stands on the podium as the greatest musician in this century. Through reggae Marley lives on influencing many well known bands today. Marley sang of love and above all else “Jah” a god in one of the many religions worshiped in Jamaica. The religion most commonly associated with Jamaican culture is Rastafarianism. This group of free spirited natives known as the Rastafarian’s belive in the spiritual use of marijuana, known to this island as “Ganja”. They speak Patios, pronounced (pa-twaa), an extreme Jamaican slang of the English language. Rastafarians live off the land and worship freely in the green mountains of the inner island. From an economic stand point Jamaica is generally a poor country with an average family income of 2,000 dollars a year. As a result Jamaican people rely heavily on the precious U.S. dollar brought in through tourism. Jamaica’s number one source for trade is Bauxite. The mineral rock Bauxite is rich within the rocky coast of the island. Although the overall status of Jamaican society remains poor, the abundant source of fish, fruits, and spices keep the natives well fed. Curry goat and Akki (saltfish/eggs) fill the bellies of Jamaicans everyday. Among my favorites are jerk pork and

The cuisine of Jamaicans is of a spicy and favored food. Their recipes dishes are strong aromatic blends of herbs. Vegetarian dishes are practiced among the Rastafarians. Fruit and Vegetables are included in their main ingredients. Today, there is a demand for

* Some of the objectives of creating this union is to create a better flow on the circulation of goods, capital, people and services within the union. Once a good or service is accepted within the union it is protected from customs, taxes and import quotas as long as they remain within the union.

Jamba Juice is a smoothie retailer in the United States in the restaurant industry. Jamba Juice offers 100% fruit smoothie and juice with healthy snacks. This paper will explain the strategic issues faced by Jamba Juice, and the strategy used to be successful. Jamba Juice has maintained financial discipline, cost management, and improvements that are the reason sales are increasing. Jamba Juice strives to follow their mission and vision statement, and markets aggressively. Over the next five years, the market for smoothies is expected to increase by 10-15%. (Brixler, Brian) Consumers are seeking healthier food and beverage options for a meal. Smoothies offer a healthy option instead of drinking soda.

Coca Cola’s international achievement can be attributed to numerous of things, but in order to think globally one must first think locally. This is the main message that Coca Cola Company place huge emphasis on whenever they are entering a country. (Miller) Coca Cola has formatted its approach strategically using a tactical method, this is done to provide the appropriate marketing activities and beverage to its customers. As part of Coca Cola vision to taste the same around the world, they have chosen to standardize its product and manufacturing process. In Trinidad and Tobago the local name for Coca Cola is “Coke”. From the perspective of consumers the key conceptual categories are not the flavours and colas that marketer hold in high regard, but what we refer to locally as the ‘black’ sweet drink. (Miller) Trinbagonian’s are particularly fond of sugar and sweet products this is linked to the days of the sugar cane field. Coke came into Trinidad in 1939, while under the British Government. (Miller)

The importance of small and Micro Enterprises (SMEs) in the economy of any country cannot be overlooked. In fact for nearly 15 years, most researchers dealing with economic planning have highlighted the significance of these enterprises stating that they are a key player in realizing any country’s economic goals. As such, governments as well as other organizations with interest in development are laying plans and strategies to promote the establishment of Small and Micro Enterprises. This is seen as a move to ensure that there is full participation of SMEs in the country’s economy. The Small and Micro Enterprises have been known to contribute to a large extend as a source of innovation, entrepreneurial skills as well as source of employment. For example, statistics in 25countries of the European Union show that 99% of the jobs provided to its citizens come from the micro, small and medium-sized enterprises. Rowe (2008) points out that the British economy relies heavily on the participation of SMEs. On the other hand, 99% of the UK’s economy is composed of small and micro enterprises.