As most have heard, California has been under severe drought and water is scarcer than ever. While residents of California can be fined up to five hundred dollars just for washing their cars, water is still being misused. In southern California private home owner’s wells have begun to dry up but nearby golf courses still continue to water the grass to keep their course in business. While golf seems like a poor use of water, no one can stop these businesses unless people didn’t golf. However in California and everywhere else in the U.S bottled companies continue to use up water to sell to the public. While wells dry up bottled water companies, such as Nestlé, continue to operate their bottling plants. With such a historic drought going on it seems unfair for these companies to be using the limited resource for profit.
During an interview a hydrologist at NASA’s Jet Propulsion Lab, asked the owner of Nestle whether he would ever consider moving his company 's bottling operations out of California. Nestles executive said “Absolutely not. In fact, if I could increase it, I would. If I stop bottling water tomorrow, people would buy another brand of bottled water. As the second largest bottler in the state, we’re filling a role many others aren’t filling. It’s driven by consumer demand, it’s driven by an on-the-go society that needs to hydrate.” So why is there so much consumer demand for bottled water? It is because bottled water has become a societal norm that is never
In fact 22% of test water bottle brands had chemical contaminants higher than the state limit (ABC, 1). So why do Americans think bottled water is so great? Maybe it’s because of how much companies advertise the product, advertising expenses for bottled water totaled $61 million in 2012 ("International Bottled Water Association" 1). Whatever the reason may be, bottled water is the second most popular beverage in the U.S.A., and more and more bottles of water are being produced and distributed this very second.
Another way bottled water is the way to go is because it helps aid in healthy choices. In the article, “Grab the Bottle”, it states that “bottled water has helped consumers choose to drink more water because it presents it in a convenient way (Giroux). In many cases, consumers buy more objects that appeal to the eyes. Bottled water comes in different sizes and shapes. What is trending in society, the public wants automatically. In the article, “Comment-Soft Drinks and Water- The Future of Bottled Water”, he told that “attractive packages alone can make us feel that what we are drinking is beneficial” (Rowlands). Trendy shapes, sizes, and colors are what the public is drawn to. If a consumer sees a unique water bottle in the store, he or she will buy that because it’s trendy and popular in society.
Billions of gallons of bottled water are consumed in the United States every year. Many Americans choose bottled water for its convenience and say that the taste is much better than tap water. They say tap water is flat and tasteless. Some argue that the cost of bottled water far exceeds the cost of tap water. One study showed that one bottled water per day would cost the consumer $365 per year while the same amount of tap water would cost ten cents. While bottled water is more expensive, it provides over 130,000 jobs resulting in over six billion dollars in salaries for american workers “Bottled Water Matters.” In the article, “ Bad To The Last Drop,” Tom Standage says that bottled water is too expensive and encourages people to stop buying bottled water and give the money to charity. In the article “ In Defense of Bottled Water,” Thomas J. Lauria says that eliminating bottled water would have the unintended consequence of driving people to choose more unhealthy beverages which have thicker plastic bottles and would be worse on the environment. He also says that bottled water is an important choice in situations where there is a lack of tap water or concern about water
Water is essential to life, scientific fact, not debatable (Tracy). More than half of all Americans drink bottled water; about a third of the public consumes it regularly (Olsen). Many drink or buy bottled water simply because they believe it is of better quality, cleaner, and better tasting. On the contrary, several individuals do not know the cons of drinking bottled water. Today, there are many misconceptions and myths about bottled water. Many people are uneducated about what goes into our bottles and how it not only affects us but also our environment. In the article “The New Oil” by Jeneen Interlandi and Ryan Tracy they discuss the issues that have to do with water and the privatization of it. They believe there is a crisis and something has to be done. Due to the cost, pollution, shortage, and health issues, bottled water should be outlawed. Water should not be controlled by water bottle companies and should not be allowed to be sold in plastic bottles.
Companies using multiple advertising strategies to make people continue buying products. In the video “The Story of Bottled Water,” Annie Leonard addressed that companies need to sell more and more products to keep growing. Americans almost consume half a billion bottled water every week, and it is enough to circle the earth five times. Annie mentioned the term, “Manufacture demands” - the companies using advertising strategies to make people think they have to spend money on products they do not need, or they already have. Bottled water companies claim that the tap water is not sanitized and unhealthy for the human body. Therefore, people got scared to drink tap water at home. They are rather paying thousands of times more for a bottled water even it is free to drink tap water. Water bottle companies are seducing customers by putting images of mountains and rivers to convince the buyers that the water is safe and clean. They promote that it is an economical way for people to consume plastic bottled water because the water came from natural resources. In fact, tap water is the primary sources of most of the bottled water, and the bottles are not
On March 27, 2014, Wade Graham of the San Francisco Chronicle reported “The Water Revolution California needs.” California is having a severe drought. Wade Graham tells his readers that California is in a serious water crisis. The state of California needs to make strict changes to how water is being distributed amongst farmers and residents. Before all of California’s ecological system is destroyed. Wade Graham believes that water should be priced higher; that way people aren’t wasting water. Water is a limited resource that should never be wasted, and is probably California’s most valuable resource. Unfortunately, many people waste water; instead of conserve water especially when we live in the state of California where we are subject to
Californians are being heavily fined for using a certain amount of water a month, which impacts the daily lives of everyone. Water is a natural resource that is crucial to everyone’s survival. Whether if it’s being used for cooking, showering, gardening, washing your car or just simply drinking purposes; water is a necessity for everyone. Though the bill has not yet been passed by congress and officially has not become a law, the issue still remains on the table. The drought in California has taken a massive toll on agriculture, the environment and infrastructure. The drought is on its route to damage California’s climate change. In the past three consecutive years the average rain fall has drastically decreased, and the winter temperatures have increased. Since majority of California’s water comes from the Western Rocky Mountains, the water supply there is dropping resulting in more strict laws and regulations on how much water can be consumed by the average
Families have been without water for months! This needs to stop, we need water regulations. Over the past few years, California has been in a terrible drought, because people are taking way too much ground water. Regulations for groundwater should happen in the State of California.
What if you had no water to bathe, wash dishes, or even drink? This is the future we face here in California if the state doesn’t act to conserve our water and ensure that it is wasted as little as possible. California is in its 3rd year of a debilitating drought, and many citizens, especially farmers are dangerously tapping more into an nonrenewable resource: groundwater. In light of the severity of current and future problems that have or will result from the depletion of the fast-emptying subterranean reserves of water, California’s Legislature has introduced a new bill designed to limit and control the use of groundwater, a decision that all other western states have already made. I believe that this new bill is necessary to prevent California
Thomas Fuller once said “we never know the worth of water till the well is dry” (Fuller). As a species we need water to cook, clean, and most importantly live. With water being a natural resource overuse and misuses of it can cause its supply to rapidly dwindle down, and that’s exactly what’s happening in California right now. California's water comes a married of places such as aquifers, groundwater, surface water, rivers, reservoirs, dams and irrigation systems where 80% of that water goes towards agriculture and 20% to urban/residential use. California’s water supply is so substandard that the state can’t even say their predicament is a drought, but it can be classified as a crisis. And to add insult to injury the states infrastructure has
Companies will not make any profit if no one is buying their water because prices are so high. The article “Water-wasting Rules May Continue after California Drought Ends” from The Mercury News, Published on November 15, 2015, explains that “water companies and cities have lost millions of dollars in revenue by selling less water” (Rogers 2). Selling less water will soon cause people working for those companies to have no job because if there are no sells being made then their company will get shut down. The cost of water will not only affects companies but, it also affects people. High cost of water will have people thinking twice about purchasing water because it is getting to expensive for them to afford. If people chose to not buy water then they will become very dehydrated or drink water from a local lake although the water is not clean. Therefore, water prices will not be the only ones rising, but as will health problems and
When working for a company or any business for that matter, It’s important that you allow yourself to take in constructive criticism from consumers, in order to make your business more successful. Yes, everyone has Consumer’s right, meaning that you have the right to be heard, the right to environmental health, the right to service, the right to be informed and the right to choose what you buy. Consumers Association of Penang. (n.d.). Retrieved September 20, 2017, If I was to work at the public relations department at one of the water bottle companies, I’ll respond by telling the consumers that drinking bottled water has its perks. Say you were traveling aboard, drinking tap water is not the safest
Water is essential to sustain life. It is becoming an ever more valuable resource every year as it becomes scarcer. The general problem is that California is in the midst of a severe drought. The specific problem is that the typical urban consumer has little knowledge of how to reduce their every day consumption of water. Urban usage accounts for approximately 5.7 million acre-feet per year, which equates to approximately 10% of California’s annual water supply in a year with normal precipitation (Burt, 2014). In this previous water year (October 1, 2013 - September 30, 2014) California experienced its driest year in 119 years (Ca.Gov/Water Conditions). Serious action needs to be taken immediately to reduce consumptive usage, especially in the case of urban consumption of water. Shakespeare famously said “I to the world am like a drop of water that in the ocean seeks another drop”. While each individual may believe their actions to be insignificant, in the bigger picture, California needs every drop it can get.
The chapter “Selling Bottled Water”, by Peter Gleick, works within the argument of Cynthia Barnett’s “Business in a Bottle”, which illustrates the superficial and deceptive image of bottled water, due to false advertising and pseudoscientific claims by greedy bottling companies. The companies take advantage of a free resource and make millions in profit. Although utilizing different styles, Gleick and Barnett’s grounds intertwine, exposing bottling companies’ manipulative tricks while opening the population’s eyes to the lie that bottled water is cleaner, healthier, and safer than tap water. Barnett focuses on specific bottling companies’ data and incorporates statistics for support, while Gleick separates his argument into various segments and provides a brief historical lesson on false advertising; these techniques expose the psychological effect of false advertising in the population and neatly organize the information proving false advertising exists.
Have you ever had any concerns about bottled water? Do you think that bottled water consumption should be banned? Bottled water is water packed in plastic containers and sold for human consumption (Health Canada, 2013). Currently, the amount of bottled water consumed has increased considerably since many people feel it is safer drinking bottled water than tap water (Parent and Wrong, 2014). According to The Statistics Portal, the global sale of bottled water took a leap from 161, 589 to 181, 608 liters from 2009 to 2011. Only in the United States, each American citizen consumed around 32 gallons of bottled water in 2013, thus meaning an equivalent growth of 15, 94% over 2009 (The Statistics Portal, 2014). In fact, due to good portability, bottled water has been helpful in both simple and complex situations such as daily exercises and natural disasters. Even though having those few considerable advantages, bottled water still have been less beneficial; especially due to the negative impacts in the socio-economic, health and environmental fields.