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Analysis On The Orlando Nightclub Shooting Essay

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Introduction This research paper’s purpose is to examine how the media is received, based on an audience analysis on the Orlando nightclub shooting in June 2016. His follows on from the findings of a content analysis on the same topic and used to understand how both the public and the media represent the shooter, Omar Mateen. An audience analysis is used to determine how the public and viewers responded to media content and is used to shape media content (Napoli, 2012, pp.79). A survey responded by peers was used to gather the results, which will be analysed and compared throughout this paper with the findings of the content analysis, and used to understand, not only the representation of Omar Mateen, but also the relationship between the public and the media. Background / Similar Studies The Orlando nightclub shooting in June 2016, showed different news media sources with similar representation of the shooter, Omar Mateen. In the content analysis, it highlighted that within Australian print media, most articles used the terms terrorist and radicalised to describe Omar. It also found that the media was more likely to use the term Muslim interchangeably with terrorist or Islamic extremist. The findings of this content analysis further emphasized that the term terrorist was used to encourage the audience to perceive Omar as an outsider. Moreover, by using the term Muslim interchangeably with Islamic terrorist, the media associated the two as being the same. To understand how

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