‘Enter Without So Much As Knocking’ by an ex-Vietnam veteran Bruce Dawe was published in 1959 and can be found in his Sometimes Gladness: Collected Poems 1954-1992. ‘Enter Without So Much As Knocking’ shows how consumerism has a negative effect on society. The poem portrays the life of a typical man who is living in the suburbs. It begins with the birth of a child. As the baby begins to observe the world he has been brought into, he sees instructions, signs and expectation. Dawe stresses the point of the first thing that the baby heard, a voice of consumerism on television opposed to a loving and comfortable family. The baby has been brought into a materialistic world, a world where such a significant event has just taken place, a new…show more content… Each verse focuses on the different aspects of society, which Dawe exposes them and satirizes.
In a series of verse paragraphs, Dawe focuses on the 1950’s society with an emphasis on the consumerism, materialism and lack of individualism. He seeks to convince an important issue in the Australian Society-Our consumer driven culture; a culture that defines us through what we buy and consume. The focus of Dawe’s criticism of the consumerism is the family that bought home the baby from the hospital. Dawe portrays it in a satirical way; the family life and the individual lives of the family members who have been dehumanized by such a mercantile society. He instills strong commands when describing his family commodities: “One economy-size Mum, One Anthony Squires-Coolstream-Summerweight Dad along with two other kids straight off the junior department rack.” The warmth of the mum, dad and kids, contrast with the advertising language which describes them. It is as if his mum is the size of a washing machine, the father is summed up by the suit he wears, and the baby siblings have been bought like goodies in an apartment place. Dawe is not saying that this is actually true; he is using metaphors and exaggeration.
The young man in the poem loses his identity as he develops into the ruthless world of adulthood with its dehumanizing competition of ‘money-hungry, back-stabbing’ and ‘so-and-so.’ These exaggerated words and clichés