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Animal Farm Rhetorical Analysis

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Absolute power cannot be achieved without manipulation. In George Orwell’s Animal Farm, the animals start a rebellion, overthrowing Jones. After the revolution, the pigs take charge, to guide the farm to a better life. Using propaganda to maintain the dominance over the animals, the masses follow the pigs’ beliefs. Pinpointing the enemy, rhetorical questions, and lying are various techniques used to trick the others into following their judgment.

A false sense of community is created as the pigs distinguish an enemy to unite against. Since the beginning, the animals shared a common enemy: man.
“Man is the only creature that consumes without producing. He does not give milk, he does not lay eggs, he is too weak to pull the plough, he cannot run fast enough to catch rabbits. Yet he is lord of all the animals. He sets them to work, he gives back to them the bare minimum that will prevent them from starving, and the rest he keeps for himself.” (29)
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Squealer explains to everyone their motives, inquiring in a condescending manner. “‘You do not imagine, I hope, that we pigs are doing this in spirit of selfishness and privilege? Many of us actually dislike milk and apples.” (52) He asks the question simply, making the others believe that it is due to their own foolishness for not knowing. In addition, the pigs create fear among the group to obtain obedient followers. “‘You would not rob us of our repose, would you, comrades? You would not have us too tired to carry out our duties? Surely none of you wish to see Jones back?” (80) Once hearing these words, the animals act meekly to their leaders. Although a mere prediction, the animals believe the threat and obey; terrified at the notion of Jones’ return. The animals stay obedient as Squealer and Napolean creates fear amongst them. Furthermore, the two are experts in lying, deception coming naturally to

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