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Application Of A Cell Phone Essay

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Table of Contents 1. Introduction 2 1.1 Background 2 1.2 Outline 2 2. Need Recognition 3 2.1 Theory of need recognition 3 2.2 Apply theory to purchasing a cell phone 3 3. Information Search 4 3.1 Theory of information search 4 3.2 Apply theory to purchasing a cell phone 4 4. Evaluation of alternatives 5 4.1 Theory of evaluation of alternatives 5 4.2 Application 5 5. Purchase Decision 6 5.1 Theory of purchase decision 6 5.2 Application 6 6. Post-Purchase Decision 7 6.1 Theory of post-purchase decision 7 6.2 Application 7 Reference List 8 1. Introduction 1.1 Background Electronic products nowadays are refreshed yearly. Cell phones even more frequently, and with a life cycle that short, a number of people would like to replace cell phones more frequently in order to follow the technology with high-speed developing. In the year 2012, I bought my first smart phone. At that moment, I faced many choices such as IPhone 4s, HTC one X, and Samsung Galaxy 3. Finally, I decided to buy Samsung Galaxy Note 2 due to the favour of big screen. A few days ago, I carelessly cracked the screen of my cell phone. I went to some mobile phone repair shops and ask the price of replacing screen. Because of the crack of both internal and external screen, and the breakdown of camera, the prices offered by the three different mobile phone repair shops were all more than $450. The price is really high as the price of a new Galaxy Note 2 is just a little more than $600. And it is not sure the repaired

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