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Argumentative Essay On The White Cube

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The purpose of this essay is to examine the controversial topic of the white cube and how the artists try to go over this fixed model. The first part of the essay is focused on the description of the model of the white cube and how it starts to be the ideally model for the art exhibition. Far away from the previous conception of the exhibition where the Salon Model was predominant. Nevertheless it starts to be clear that this model is not perfect: directly connected with the business of the art and the art institution, become a real obstacle for the artists. The first writer/artist who speaks about the white cube was Brian O’ Doherty with a series of three articles published by Artforum in 1976. After some years he decided to insert them in …show more content…

The White Cube is an exhibition space where the purpose is to ensure the ideal environment for the artworks. Normally it is a regular discreet and clean room with sealed windows. The walls are painted white and undecorated, the floor is polished and every piece of furniture is deleted, except for the entrance desk. The hidden sources of artificial light come from above and they are adjusted to create a homogeneous environment without shadows. This is because the art needs to be completely detached from the outside reality of the real …show more content…

In an hour there was a transference from the the object (where’s the art?) to subject (me).” “The room which they are locked is, if my information is correct, an art room.” (Brian O’ Doherty)

With this exhibition the artist, and in general all the artist conception of this period, want to show how the space of the museums and gallery want to imprison the art between four walls. It is in in the middle of the 20th century that the walls start to be the “enemy” of the artists because their art should be free from constrictions; they felt oppressed from that the writer Brian O’ Doherty defined like the “ immaculate modernist prison”.
Especially during the 60s and 70s when all the types of the present contemporary art starts to go out, the artists did not want to be represented from formal art institutions, like are museums and art galleries. They are something against the idea of the artists art. The museums and art galleries should be institutions open to the society and at the same time they should have a role of

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