Asch Conformity

In 1951, Solomon Asch carried out several experiments on conformity. The aim of these studies was to investigate conformity in a group environment situation. The purpose of these experiments was to see if an individual would be swayed by public pressure to go along with the incorrect answer. Asch believed that conformity reflects on relatively rational process in which people are pressured to change their behaviour. Asch designed experiments to measure the pressure of a group situation upon an individual judgment. Asch wanted to prove that conformity can really play a big role in disbelieving our own senses.

Humans often act in ways they know to be incorrect or wrong for their own social benefit, often because we fear being different. One example of this is the Asch Conformity Experiment, where 75% of participants would choose the wrong answer on an obvious question just to not stand out from the crowd. After the experiment, all said they felt self-conscious and feared disapproval from the group. Another example is when those in a social group have preferences or choices differ from the rest of the group, they will often conform to the rest of the group's opinion. Nobody wants to be the only person to dislike a certain food or think a certain way, they fear they will be judged negatively for it. As social creatures, we seek for and strive other

Conformity is a concept that has been heavily researched in the field of social psychology. Conformity is defined as a change in behavior, beliefs, and attitudes due to group pressure perceived as real (encompassing the presence of others) or imagined (encompassing the pressure of social standards) (Myers, 2010, p. 192). The concept of conformity is a powerful influence on the tendency for people to arrange their thoughts, perspectives, and ideas with others, especially when in a group. This takes away from a person’s individuality because they want to feel accepted by others and therefore, a person will accomplish this basic need of approval through conforming.

Human beings are defined as ''social animals'' because in every aspects of life they live together, they form a variety of groups and improve relationships with each other. Interaction with others is a natural result of living in society. In the process of interaction, society and its rules has a social impact on each individual. If people face with any kind of social impact such as group pressure, great part of them show conformity by changing their behaviors, ideas, decisions in expected way. A person conforms if he or she chooses a course of action that a majority favors or that is socially acceptable. Some kind of conformity is natural and socially healthy but obeying all the norms, ideas, and decisions without thinking or accepting

Conformity is a form of social influence, when we conform we act and think like members of our group. Often people even alter or change their personal beliefs to match those around them. When we conform we feel pressured to fit in with others, to be a part of the majority. While we may still have contradicting beliefs towards things, we change our behaviors and actions to match what everybody else is

In Solomon E. Asch’s social pressure experiment, subjects were shown a line on a piece of paper and instructed to choose a line of the same length on a different piece of paper with two other lines of varying lengths. All but one of the subjects in each experiment group were instructed to choose the wrong answer on purpose, unbeknownst to the last member. The last member of the group, who did not know

Asch got 123 student volunteers to participate in wat they thought was a vision test but was actually an experiment on conformity. All but one of the participants in each group was really a confederate and the real purpose of the experiment was to see how the acual participant would react to the behaviour of the confederates.

Because humans crave attention of others, they live their life and conform to whatever the majority of the people around them says. Asch’s Conformity Experiment, which was when they hired eight actors and one test subject and gave them all a test and told the eight actors to say the wrong answer, they found that the test subject would usually conform to the majority vote even if it was wrong. This showed us that people would usually conform to the majority answer on a test, even if it was wrong. Even in high school, students conform to make themselves look cool and conform to things even if they know it’s wrong. Asch’s experiment and american high schools prove to us that humans don’t want to stand out and we just want to fit in and get attention.

Solomon Asch tested conformity at Swarthmore College in 1951 by putting a participant in a group of people whose task was to match line lengths. Each individual was expected to announce which of three lines was the closest in length to a reference line. But the participant was placed in a group of actors, who were all told to give the correct answer twice then switch to each saying the same incorrect answer. Asch wanted to see whether the participant would conform and start to give the wrong answer as well, knowing that he would otherwise be a single outlier.

Asch since his experiments are what pioneered the study of conformity. His study is considered a classic, and most of conformity studies based their study off of Asch’s experiments. Asch made a group of white, male college students study two separated cards that contained lines. One card was the base line, and the subjects had to choose from three similar line on the second card that matched the first card. Asch made his subjects report their findings out loud to the rest of the other subjects in the room. In all of his experiments, all but one subject were confederates, and that was the majority the lone subject had to face. The majority answered incorrectly throughout the experiments as Asch instructed them to do, and he study the experimental subject to see if he will conform to the incorrect majority. In his first experiments, a group of 7 to 9 students was used. The second experiment tested for the number of opposing subjects needed to reach a set rate of conformity. The final experiment tested the rate of conformity of the experimental partner if he had a supporting partner. The results of the first experiment showed that “the misleading majority’s wrong judgment [made the experimental subjects answer incorrectly] in 36.8 percent of the selections” (Asch 20). This was very interesting, and the rest of the other experiments showed different numbers as well. It only took three opposing subjects to make the experimental subject conform at 31.8% and beyond three subjects did not change the rate (Asch 21). A supporting partner made the experimental subject rate of incorrect answers reduced by one-fourth (Asch 22). This led me to look at other studies that explored conformity with different age groups and using females instead of males. For example, Walker and Andrade found in their experiments “that conformity decreases with age from childhood to maturity in the Asch (1956) situation” (371). Children tend to

Solomon Asch 's (1951) conformity experiment is the study of people adapting their behaviours in order to follow the social normalities. This experiment entails a group of people who are actors and know about the experiment, and one person who is unknowing of the experiment, which are all in the same room. The group is shown a pair of cards; card A has a line on the card, and card B has three lines varying in length on the card, the similarities of the lines are obvious. The group individually, saying out loud picks one of the three lines on card B that matches the length of the line on card A. Everybody picks the correct line, this happens for a few rounds, then when shown another pair of cards the first actor chooses the wrong line on card B. The rest of the actors choose the same line the first actor chose, this tests to see if the unknowing participant will choose the same answer as the group (McLeod, 2008). The person who is unknowing of the

He believed that conformity should be measured in terms of the individual’s tendency to agree with other group members who unanimously give the wrong answer when the solution is obvious. If people yield to group pressure under these conditions then this is a much stricter test of conformity. In 1951, Asch performed the Asch paradigm where he gave participants the simple perceptual task of matching one line (standard line) with another line (comparison line); each presented on a separate card. They had to say which of A.B or C was the same length as the standard line. A group of 36 control participants made three mistakes when tested 20 times. In the original experiment students were tested in groups of 7 – 9 in which only one person was a real participant, the others being confederates of Asch who had been instructed to give the wrong answers. They were seated either in a straight line or round a table so that the real participant was the last to answer. In the first two trials (neutral trials) the confederates and the real participant gave the correct answers. On the third trial the confederates agreed on the wrong answer. During the experiment there were ii additional critical trial and six neutral trails. The basic conformity rate was 32 %, which meant that on average participants gave the wrong answers on one third of the critical trials by agreeing with the confederate majority.

There is a fundamental human need to belong to social groups especially if people were to live and work together, it is likely that they need to agree on common beliefs, values, attitudes and behaviours in order to get along and fit-in. Thus, we learnt to conform to rules of other people, the more people see others behaving in a particular way or making particular decisions, the more likely people will feel obliged to follow the suit. This is called conformity and can be defined in different ways, Aronson, Wilson & Akert (2014) stated it is the changing of one’s behavior due to the real or imagined influence of other people. According to Deutsch and Gerard (1955), social influence should be distinguished into two types, the informational social influence and normative social influence. The occurrence of social influence has implied to many real life events, which has drawn many researchers to attention. This has lead many researchers to design distinct experiments to try and understand the cause of the conformity, whether conformity is situation dependent, and whether we are able to resist social influences.

Solomon Asch was a psychologist that conduced numerous expirments designed to illustrate the increasing conformity within social groups. The experiments also invesigated the effect the number of people present within the group had one the conformity rate. Asch hypothesized, “ that the majority of the people would not conform to something obviosly wrong; however, when surrounded by (other) individuals all voicing an incorrect answer, 75% of them(the participant) will conform to the groups answer” (Watzlawick 1976)

Group size is important because as Asch (1955) found, the larger the group, the bigger the phenomenon of conformity due to social norms. Group cohesiveness makes the group to have greater bonds due to similarity and ability to easily show empathy to each other (Christensen et al., 2004) and social support is noticed to groups with higher levels of cohesiveness and bonding. On the other hand, there are personal factors affecting the type of conformity such as self-awareness (ability to understand own self), self-presentation (try to present ideal self in order to conform), personal control (desire to feel that one has control, as a human right, over particular situations) and gender (gender differences- women are more likely to conform) (Franzoi, 2009).